Sync digital behavior data with retail performance metrics automatically. Stop manually exporting Adobe Analytics segments to match against Circana POS data. Redbird AI connects your digital analytics and market intelligence so your team can analyze the full consumer journey from click to purchase.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically append digital engagement metrics and audience segments from Adobe Analytics to Circana POS transactions. Match online browsing behavior to in-store purchase patterns by customer cohort. Surface insights on how digital touchpoints influence retail conversion and basket composition.
Sync Circana panel data identifying high-frequency or premium buyers into Adobe Analytics as behavioral segments. Target digital campaigns to consumers with proven purchase propensity in specific categories. Automatically refresh segments as Circana updates panel composition and buying patterns.
Pull Adobe Analytics campaign attribution data alongside Circana market share and velocity metrics into automated dashboards. Compare digital impression share to retail shelf share across regions and categories. Eliminate manual data stitching between web analytics and point-of-sale reporting.
Monitor Adobe Analytics web traffic patterns against Circana retail velocity and trigger alerts when correlation breaks. Flag products with rising digital interest but declining store sales for inventory or assortment review. Catch early signals of demand shifts before they impact market share.
Send Adobe Analytics conversion lift and engagement metrics from digital promotions into Circana datasets for pricing analysis. Connect online promotional response to in-store price sensitivity by SKU and region. Build more accurate elasticity models by incorporating multi-channel consumer behavior.
Automatically export Adobe Analytics pathing and session data for customers identified in Circana transaction records. Build long-term datasets linking digital touchpoint sequences to actual retail purchases. Enable historical analysis of how digital experience changes impact store conversion over time.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Adobe Analytics and Circana with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Adobe Analytics event schemas and Circana retail data structures, so you can unify digital behavior and point-of-sale intelligence without custom ETL.
Redbird automatically identifies Adobe Analytics eVars, props, and segment definitions that correspond to product hierarchies, regions, and customer cohorts in Circana datasets. Our AI handles the complexity of matching Adobe's custom event tracking to Circana's standardized POS taxonomy and panel schemas. Map web visitor segments to Circana household panels, sync conversion events to retail transaction timestamps, and join campaign attribution to promotional lift data—all without writing transformation logic.
faster than exporting Adobe workspace reports and manually matching to Circana extracts
Redbird can pull from Adobe Analytics and Circana simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or Circana.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Adobe Analytics into Circana, or from Circana back into Adobe Analytics. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any Adobe Analytics event or Circana data update—Redbird handles the orchestration across both platforms.
Trigger when visitors enter or exit Adobe Analytics segments based on behavior or attribute rules.
Activate workflows when specific success events or custom conversions are tracked in Adobe Analytics.
Trigger when a campaign reaches defined conversion volume or revenue attribution levels in Adobe.
Build new Adobe Analytics segments based on conditions from external data sources or workflows.
Extract raw clickstream or session data from Adobe Analytics data feeds to enrich with external datasets.
Push new classification values into Adobe Analytics to enhance reporting dimensions with external attributes.
Trigger when Circana reports show category or brand share movement beyond defined thresholds.
Activate workflows when Circana updates household panel purchase data for a new measurement period.
Trigger when Circana detects unexpected promotional lift or pricing elasticity changes versus forecast.
Pull Circana point-of-sale metrics filtered by product hierarchy, geography, or retailer for specific cohorts.
Enrich records with Circana household panel demographics, purchase frequency, or category penetration data.
Extract Circana competitive sales velocity, distribution, or pricing data to combine with internal analytics.
Stop manually bridging digital analytics and retail intelligence. Redbird AI connects Adobe Analytics and Circana so your team can analyze the complete consumer journey from digital touchpoint to point of purchase.