Sync Amazon Seller Central sales data with Circana to Circana market intelligence automatically. Stop manually exporting seller metrics, reconciling category data in spreadsheets, and building custom ETL pipelines to compare your Amazon performance against total market benchmarks.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull Amazon Seller Central sales, units, and velocity metrics, then enrich each product with corresponding Circana category performance, competitive share, and total market size data. Surface which SKUs are outperforming or underperforming market trends without manual cross-referencing.
Combine Amazon Seller Central performance metrics with Circana market share and panel data to create automated competitive analysis reports. Show how your Amazon presence compares to total retail performance, identify white space opportunities, and track share shifts across channels.
Monitor Amazon Seller Central inventory velocity and sales against Circana category growth rates. Trigger alerts when your Amazon performance deviates significantly from broader market trends, indicating potential stockouts, pricing issues, or category-specific opportunities.
Push Amazon Seller Central product-level sales, conversion rates, and advertising metrics into analytics platforms alongside Circana retail data. Enable unified planning views that incorporate both Amazon and total market intelligence for assortment, pricing, and promotional decisions.
Connect Amazon Seller Central promotional event data with Circana promotional tracking to measure lift, ROI, and market impact. Automatically calculate incremental sales, compare Amazon promo performance to broader retail, and identify which tactics drive outsized results.
Capture weekly snapshots of Amazon Seller Central metrics alongside corresponding Circana market data. Build a historical dataset that enables year-over-year trending, seasonal pattern analysis, and long-term market share tracking across both Amazon and total retail channels.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Amazon Seller Central and Circana with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands the schemas, hierarchies, and data models of both Amazon Seller Central seller metrics and Circana syndicated retail data, so you can connect them without custom code.
Redbird maps Amazon Seller Central product hierarchies, SKU identifiers, order metrics, and advertising dimensions to Circana category structures, UPC/EAN codes, market definitions, and panel data schemas automatically. The platform handles category mapping between Amazon's taxonomy and Circana's CPG/retail hierarchies, reconciles different time periods and reporting calendars, and joins seller-level Amazon data with aggregated Circana benchmarks. No manual matching spreadsheets or custom transformation scripts required.
faster market share analysis vs. exporting CSVs and building pivot tables
Redbird can pull from Amazon Seller Central and Circana simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amazon Seller Central or Circana.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Amazon Seller Central into Circana, or from Circana back into Amazon Seller Central. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any sales event, inventory change, or market data update in either Amazon Seller Central or Circana.
Trigger when a product's daily or weekly sales volume crosses a defined threshold in Amazon Seller Central.
Trigger when inventory quantity or fulfillment status changes for tracked ASINs.
Trigger when Buy Box ownership percentage changes significantly for monitored products.
Pull sales, units, revenue, and advertising metrics for specified ASINs or categories.
Fetch current inventory levels, aging, and fulfillment status across your catalog.
Extract sponsored product, brand, and display campaign performance data from Amazon Ads.
Trigger when Circana updates weekly or monthly market share and POS data for tracked categories.
Trigger when category growth rates or competitive positioning shifts beyond defined thresholds.
Trigger when fresh consumer panel data or purchase behavior insights are published.
Retrieve category-level sales, share, and velocity data for specific UPCs or brands.
Pull competitor performance, pricing trends, and distribution metrics for defined markets.
Retrieve lift analysis, baseline sales, and promotional ROI data from Circana's tracking.
Stop reconciling Amazon seller data with Circana market intelligence in spreadsheets. Redbird AI connects Amazon Seller Central and Circana so your team can focus on strategy, not data plumbing.