Automate the flow between your enterprise ad server and CTV streaming platform. Stop manually reconciling impression data across display and FAST inventory, exporting streaming performance into campaign reports, or stitching together cross-channel attribution from disconnected systems.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull CTV ad delivery metrics from Xumo and append them to Campaign Manager 360 campaigns. Surface streaming completion rates, pod positions, and smart TV household reach alongside traditional display metrics. Keep unified cross-channel reports current without manual data exports.
Send campaign trafficking schedules and creative flight dates from Campaign Manager 360 into Xumo's ad ops workflow. Align CTV inventory allocation with planned display rotations. Ensure streaming ad slots reflect the same creative strategy and pacing as cross-channel buys.
Append streaming audience data from Xumo smart TV households to your Campaign Manager 360 line items. Add CTV engagement metrics, content genre affinity, and session duration to display campaign profiles. Build richer attribution models that account for streaming behavior.
Automatically merge impression-level data from both platforms into a single cross-channel view. Calculate true frequency caps across display and CTV, measure sequential exposure paths, and surface deduplicated reach. Eliminate the need to manually reconcile two separate datasets in spreadsheets.
Monitor streaming ad completion rates and pod performance from Xumo against your Campaign Manager 360 campaign goals. Trigger notifications when CTV impressions fall below display benchmarks or when streaming frequency exceeds cross-channel caps. Surface delivery gaps before campaigns end.
Capture creative-level metrics from Campaign Manager 360 display campaigns and Xumo streaming placements in a unified data store. Preserve impression logs, completion rates, and attribution touchpoints across both channels. Build historical performance datasets for long-term CTV and display analysis.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Campaign Manager 360 and Xumo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Campaign Manager 360's enterprise ad serving schemas and Xumo's streaming platform data structures, so you can automate cross-channel workflows without manual mapping or transformation scripts.
Redbird natively parses Campaign Manager 360's impression logs, creative rotation tables, and attribution exports alongside Xumo's streaming session data, ad pod metrics, and smart TV household identifiers. The platform automatically maps creative IDs to streaming placements, reconciles impression timestamps across time zones, and joins display campaign hierarchies with CTV content lineups. No need to write custom ETL scripts or maintain brittle field mappings between enterprise ad ops and streaming analytics systems.
faster cross-channel attribution reporting vs. manual data exports and spreadsheet reconciliation
Redbird can pull from Campaign Manager 360 and Xumo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Campaign Manager 360 or Xumo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Campaign Manager 360 into Xumo, or from Xumo back into Campaign Manager 360. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any campaign event in Campaign Manager 360 or streaming activity in Xumo, then take action across your entire ad operations and analytics stack.
Fires when a new campaign or line item begins serving impressions in Campaign Manager 360.
Triggers when creative assignments or rotation weights change within a campaign.
Fires when a campaign delivers more than a specified number of impressions in a 24-hour period.
Generate a custom attribution or performance report in Campaign Manager 360.
Modify audience segments, geographic targets, or frequency caps on existing line items.
Pull granular click and impression logs for specified campaigns or date ranges.
Fires when a viewer begins a new content session on Xumo's platform.
Triggers when CTV ad completion metrics fall below a specified percentage.
Fires when new FAST channels or content lineups go live on Xumo.
Pull audience engagement data, session duration, and demographic breakdowns from Xumo.
Adjust streaming ad slot assignments or pod configurations for specific content.
Extract impression delivery and frequency data segmented by Xumo smart TV footprint.
Stop reconciling display and CTV data manually. Redbird syncs Campaign Manager 360 and Xumo so your media and analytics teams work from a single source of truth across channels.