Sync behavioral segments from Amplitude directly to Campaign Manager 360 for targeted ad delivery, and pull attribution data back into Amplitude for closed-loop analysis. Stop manually exporting CSVs, reconciling user IDs, and rebuilding audience lists every campaign cycle.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push retention cohorts, feature adoption segments, and conversion funnel audiences from Amplitude to Campaign Manager 360 as targetable lists. Keep audience membership fresh as user behavior changes, ensuring ad campaigns always reach users at the right lifecycle stage without manual exports.
Merge impression and click-level data from Campaign Manager 360 with Amplitude event streams to analyze how ad touchpoints drive feature adoption, engagement milestones, and revenue events. Surface which creative variations and placements actually move product metrics, not just CTR.
Automatically add users to Campaign Manager 360 exclusion lists when they complete key activation events or upgrade in Amplitude. Stop wasting ad spend retargeting users who've already converted, with suppression happening in real-time as product behavior changes.
Pull impression counts, frequency caps, and creative asset IDs from Campaign Manager 360 into Amplitude user properties. Analyze how ad saturation affects product engagement, churn risk, and feature discovery patterns across different exposure levels.
Monitor mismatches between Campaign Manager 360 click volume and Amplitude session starts or conversion events. Get notified when tracking breaks, attribution models drift, or ad traffic quality degrades before monthly reporting cycles reveal the issue.
Capture Campaign Manager 360 campaign metadata, delivery stats, and creative details alongside the exact Amplitude segment definitions used for targeting. Maintain historical record of which user behaviors were targeted, with what creative, and what product outcomes resulted.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Amplitude and Campaign Manager 360 with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Amplitude's event taxonomy and user property schema alongside Campaign Manager 360's floodlight variables, creative dimensions, and audience list structures.
Redbird automatically maps Amplitude user IDs to Campaign Manager 360 match keys, reconciles event timestamps with impression logs, and transforms behavioral cohort definitions into Campaign Manager audience list formats. It understands how Amplitude's group analytics relate to Campaign Manager's advertiser hierarchies, handles floodlight custom variable mappings to event properties, and navigates the difference between Amplitude's merge ID systems and Campaign Manager's encrypted user identifiers without custom scripting.
faster than building audience exports and attribution pipelines with SQL and API scripts
Redbird can pull from Amplitude and Campaign Manager 360 simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amplitude or Campaign Manager 360.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Amplitude into Campaign Manager 360, or from Campaign Manager 360 back into Amplitude. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any behavioral event in Amplitude or campaign activity in Campaign Manager 360.
Fires when a user meets the criteria for retention segments, engagement tiers, or conversion funnel stages.
Triggers when A/B test results show confident winner for feature variants or user journey changes.
Detects updates to lifecycle stage, LTV tier, feature adoption scores, or custom user attributes.
Push behavioral segments from Amplitude directly into Campaign Manager 360 as targetable audience lists.
Write ad exposure metrics, creative variants, or attribution touchpoints into Amplitude user profiles.
Record impressions, clicks, or conversions from Campaign Manager 360 as Amplitude events for unified analysis.
Fires when ad campaigns go live or complete their flight dates in Campaign Manager 360.
Triggers when users complete tracked actions like signups, purchases, or custom conversion goals.
Detects when campaigns hit delivery milestones, frequency caps, or unusual traffic patterns.
Exclude converted or churned users from active campaigns to prevent wasted ad impressions.
Refresh Campaign Manager 360 lists with current behavioral segment membership from Amplitude.
Associate Campaign Manager conversion variables and custom dimensions with matched Amplitude users.
Stop reconciling product analytics with ad server data across platforms. Connect Amplitude and Campaign Manager 360 to close the loop between user behavior and advertising performance.