Redbird AI automates the flow between your analytics platform and ad server. Stop manually exporting campaign data, stitching attribution reports in spreadsheets, or waiting on engineering to sync audience segments and conversion events.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically map custom conversion events from Adobe Analytics to corresponding Floodlight activities in Campaign Manager 360. Redbird maintains consistent event taxonomies across platforms and updates attribution models when new conversion types are added.
Stream ad delivery metrics, creative performance, and frequency data from Campaign Manager 360 directly into Adobe Analytics custom dimensions. Teams get unified campaign attribution without manual data imports or waiting for batch reports.
Automatically sync high-value behavioral segments built in Adobe Analytics to Campaign Manager 360 for campaign targeting. Redbird translates Adobe's segment logic into Campaign Manager audience lists and keeps membership updated as behavior changes.
Redbird merges Adobe Analytics journey data with Campaign Manager 360 ad exposure logs to create comprehensive attribution views. Reports automatically update with first-touch, last-touch, and multi-touch credit across paid and organic channels.
Monitor campaign delivery metrics against historical conversion benchmarks from Adobe Analytics. Redbird detects when frequency caps, viewability rates, or click-through patterns deviate from expected performance and notifies media teams immediately.
Combine Campaign Manager 360 creative rotation data with Adobe Analytics on-site engagement metrics for each ad variant. Redbird builds a historical library showing which creatives drove the deepest customer journeys and highest conversion rates.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Adobe Analytics and Campaign Manager 360 with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Adobe Analytics event schemas and Campaign Manager 360 trafficking structures, so you can automate attribution workflows without custom development.
Redbird parses Adobe Analytics eVars, props, and success events alongside Campaign Manager 360 Floodlight tags, placement IDs, and creative assignments. Our AI maps conversion events to corresponding activities, translates behavioral segments into targetable audiences, and reconciles user IDs across platforms. You get automated data flows that respect your existing measurement frameworks without rebuilding schemas or writing transformation logic.
faster attribution reporting than exporting Adobe Analytics data and joining it with Campaign Manager 360 logs in SQL
Redbird can pull from Adobe Analytics and Campaign Manager 360 simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or Campaign Manager 360.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Adobe Analytics into Campaign Manager 360, or from Campaign Manager 360 back into Adobe Analytics. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any conversion event, audience update, or campaign delivery milestone in either platform.
Fires when a specific success event or custom conversion is tracked in Adobe Analytics.
Triggers when users enter or exit a behavioral segment based on journey criteria.
Activates when page views, sessions, or event volume crosses defined benchmarks.
Write new classification values or dimension items to enrich reporting hierarchies.
Modify metric formulas or add new calculated metrics based on external data.
Generate and send audience lists based on multi-step journey or engagement criteria.
Fires when a new campaign begins serving impressions across publisher inventory.
Triggers when a specific conversion activity or counter tag is recorded.
Activates when user-level or campaign-level impression limits are hit.
Modify audience targeting parameters or geographic settings for active placements.
Adjust creative priorities or swap ad assets based on performance signals.
Generate new conversion activities or counter tags with specific event parameters.
Connect Adobe Analytics and Campaign Manager 360 to automate attribution reporting, sync high-value audiences, and unify ad performance data across your measurement stack.