Connect Campaign Manager 360 and
Semrush with AI

Sync Campaign Manager 360 ad performance data with Semrush analytics automatically. Stop manually exporting impression data, reconciling paid search metrics, and building attribution reports across display and organic channels.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Auto-sync display ad performance into Semrush campaign tracking dashboards

Push Campaign Manager 360 impression, click, and conversion data directly into Semrush for unified paid media reporting. Redbird maps DCM metrics to Semrush's advertising analytics schema automatically, maintaining campaign hierarchies and attribution models across both platforms.

Enrich Campaign Manager 360 placements with Semrush domain authority scores

Pull Semrush domain metrics and traffic estimates for every publisher site in your Campaign Manager 360 media plan. Automatically flag low-authority placements and enrich trafficking reports with SEO health scores before campaigns go live.

Generate cross-channel attribution reports combining display and organic search data

Merge Campaign Manager 360 ad delivery logs with Semrush organic keyword rankings to build complete customer journey reports. Redbird normalizes impression-level data and search visibility metrics into unified attribution models that show display's impact on branded search volume.

Alert when display campaigns drive measurable organic search volume increases

Monitor Semrush keyword position changes and correlate them with active Campaign Manager 360 display campaigns. Get notified when brand search volume spikes align with high-impression periods, proving upper-funnel impact on SEO performance.

Archive Campaign Manager 360 creative performance alongside competitor ad intelligence

Store DCM creative rotation data and performance metrics in Semrush's advertising research workspace. Build a historical archive that combines your owned display creative performance with competitor ad copy insights for strategic planning.

Automate keyword targeting updates based on Campaign Manager 360 audience response

Analyze which Campaign Manager 360 audience segments show high engagement, then automatically trigger Semrush keyword research for content targeting those demographics. Redbird identifies high-CTR placements and generates SEO keyword recommendations to capture the same audience organically.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Campaign Manager 360 and Semrush with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Campaign Manager 360's nested campaign structures and Semrush's multi-dimensional analytics schemas, so your attribution data flows correctly across paid and organic channels.

AI that reads DCM metrics and Semrush data models

Redbird maps Campaign Manager 360's advertiser/campaign/placement hierarchy into Semrush's project and campaign structure automatically. It normalizes impression-level event data, floodlight conversions, and creative rotation metrics into formats Semrush can ingest for competitive analysis. The AI understands both DCM's attribution windows and Semrush's keyword position tracking, so cross-channel reports stay consistent without constant field mapping maintenance.

Campaign hierarchy mapping
Impression-to-keyword correlation
Floodlight conversion tracking
Domain authority enrichment
10×

faster than manual CSV exports and cross-platform reconciliation

No spreadsheet joins between DCM reports and Semrush exports

Auto-generated reports

Redbird can pull from Campaign Manager 360 and Semrush simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Campaign Manager 360 or Semrush.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Campaign Manager 360 into Semrush, or from Semrush back into Campaign Manager 360. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any Campaign Manager 360 ad event or Semrush analytics update, then take action across your entire marketing stack.

Campaign Manager 360
Triggers & Actions
Trigger

Campaign goes live

Fires when a Campaign Manager 360 campaign status changes to active and begins serving impressions.

Trigger

Daily impression threshold exceeded

Triggers when a placement or creative delivers more than a specified number of impressions in 24 hours.

Trigger

Floodlight conversion recorded

Activates when Campaign Manager 360 logs a conversion event from a tracked floodlight tag.

Action

Create new placement

Generates a new ad placement in Campaign Manager 360 with specified dimensions, site, and trafficking details.

Action

Update campaign pacing

Modifies impression or spend pacing settings for a campaign to adjust delivery speed.

Action

Export attribution report

Pulls a custom attribution report from Campaign Manager 360 with cross-publisher performance data.

Semrush
Triggers & Actions
Trigger

Keyword position change detected

Fires when a tracked keyword in Semrush moves up or down in search engine rankings by a specified threshold.

Trigger

Competitor launches new ad campaign

Triggers when Semrush's advertising research detects a competitor starting a new paid search or display campaign.

Trigger

Domain authority score updated

Activates when Semrush recalculates and publishes a new authority score for a tracked domain.

Action

Add keywords to tracking project

Adds new keyword terms to an existing Semrush position tracking project for ongoing rank monitoring.

Action

Run site audit

Initiates a technical SEO audit for a specified domain and generates a report of health issues.

Action

Pull competitor ad copy analysis

Extracts competitor display and search ad creative from Semrush's advertising research database for a specified domain.

Campaign Manager 360
+
Semrush

Ready to connect your stack?

Sync Campaign Manager 360 with Semrush and stop manually reconciling display performance with organic search data. Redbird builds the attribution models your team actually needs.

Get started → Book a demo