Connect Campaign Manager 360 and
Salesloft with AI

Stop manually exporting ad engagement data and uploading it to CRM. Redbird AI syncs Campaign Manager 360 impression, click, and conversion data directly into Salesloft, so sales teams can prioritize outreach based on actual ad engagement and marketing can track campaign influence on pipeline.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enrich Salesloft prospects with Campaign Manager 360 ad engagement history

Automatically append impression, click, and video completion data from Campaign Manager 360 to prospect records in Salesloft. Sales reps see which accounts have been exposed to which campaigns, creative assets, and placements before they dial. Marketing and sales share a unified view of account-level ad engagement.

Create Salesloft cadences triggered by Campaign Manager 360 conversion events

When a user completes a conversion event tracked in Campaign Manager 360, automatically add them to a tailored Salesloft cadence. Time outreach to moments of peak interest captured by ad interactions. Sales engages prospects who've already shown intent through display, video, or programmatic campaigns.

Sync Salesloft opportunity data back to Campaign Manager 360 for attribution analysis

Push opportunity creation, stage changes, and close data from Salesloft into Campaign Manager 360 as offline conversion events. Build closed-loop attribution reports that connect ad impressions to pipeline and revenue. Measure which campaigns, placements, and creatives actually drive sales outcomes.

Alert sales reps when high-value accounts hit frequency thresholds in Campaign Manager 360

Monitor impression frequency for target accounts in Campaign Manager 360 and trigger Salesloft tasks when accounts reach engagement thresholds. Coordinate ad spend with sales touch timing to avoid over-saturation or missed windows. Reps receive alerts with context about which creatives and placements the account has seen.

Generate weekly ad performance reports segmented by Salesloft account stages

Combine Campaign Manager 360 impression and click data with Salesloft account stage and activity data to produce unified performance dashboards. See how ad engagement varies across accounts in prospecting, qualification, and closed-won stages. Marketing ops stops stitching together exports from two systems every week.

Update Campaign Manager 360 audience segments based on Salesloft engagement scores

Feed Salesloft cadence engagement data—email opens, call outcomes, meeting bookings—back into Campaign Manager 360 to refine audience targeting. Suppress contacts already in active sales cycles from ad campaigns. Boost bid strategies for accounts showing strong engagement in Salesloft but not yet converted.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Campaign Manager 360 and Salesloft with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands Campaign Manager 360's impression-level ad delivery data and Salesloft's engagement and pipeline schemas, so you can connect ad performance to sales activity without custom ETL.

AI that speaks both ad delivery and sales engagement

Redbird reads Campaign Manager 360's impression logs, conversion pixels, creative asset metadata, and attribution models alongside Salesloft's cadence steps, person records, account hierarchies, and activity timelines. The platform automatically maps display and video ad interactions to prospect and account records, resolves identity across cookies and CRM IDs, and structures nested conversion paths. You describe what you want synced or analyzed—Redbird handles schema translation, deduplication, and relationship mapping between ad events and sales touches.

Impression & click-level data
Conversion event mapping
Cadence & account linkage
Cross-system identity resolution
10×

faster than building custom connectors between Campaign Manager 360 and Salesloft

No data engineering, API wrangling, or manual CSV uploads required

Auto-generated reports

Redbird can pull from Campaign Manager 360 and Salesloft simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Campaign Manager 360 or Salesloft.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Campaign Manager 360 into Salesloft, or from Salesloft back into Campaign Manager 360. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any ad delivery event in Campaign Manager 360 or sales activity in Salesloft—Redbird keeps both systems in sync.

Campaign Manager 360
Triggers & Actions
Trigger

Conversion event recorded

Fires when a user completes a Floodlight conversion tag tracked in Campaign Manager 360.

Trigger

Impression frequency threshold reached

Triggers when an individual or account reaches a specified number of ad impressions over a time window.

Trigger

Video completion milestone hit

Fires when a user completes 25%, 50%, 75%, or 100% of a video creative served through Campaign Manager 360.

Action

Create custom audience segment

Build a new audience list in Campaign Manager 360 based on Salesloft engagement or account attributes.

Action

Log offline conversion event

Push sales outcomes from Salesloft back into Campaign Manager 360 as offline conversions for attribution reporting.

Action

Update creative rotation priority

Adjust which creative assets are served in a campaign based on Salesloft engagement patterns or account stages.

Salesloft
Triggers & Actions
Trigger

Prospect added to cadence

Fires when a new person is enrolled in a Salesloft cadence, whether manually or automatically.

Trigger

Email opened or link clicked

Triggers when a prospect engages with an email sent through Salesloft.

Trigger

Opportunity stage changed

Fires when an opportunity linked to a Salesloft account moves to a new pipeline stage.

Action

Enrich person record with custom field

Append Campaign Manager 360 ad engagement data—impressions, clicks, conversions—to a Salesloft person record.

Action

Create task for sales rep

Automatically assign a task in Salesloft when a prospect hits an ad engagement threshold in Campaign Manager 360.

Action

Add person to specific cadence

Enroll a prospect in a targeted Salesloft cadence based on Campaign Manager 360 conversion or engagement events.

Campaign Manager 360
+
Salesloft

Ready to connect your stack?

Sync Campaign Manager 360 ad performance with Salesloft sales activity in minutes. Stop guessing which campaigns drive pipeline—see the full funnel from impression to close.

Get started → Book a demo