Automatically sync digital advertising performance with retail sales outcomes and consumer behavior data. Stop manually exporting campaign metrics and matching them to sales lifts in spreadsheets. Redbird AI connects your ad delivery data to retail measurement, giving you closed-loop attribution without the manual data work.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically join Campaign Manager 360 impression and conversion data with NielsenIQ retail sales by product, geography, and time period. Surface which campaigns drove measurable in-store velocity and category share gains. Deliver unified performance dashboards that show digital spend efficiency against actual purchase behavior.
Monitor NielsenIQ product velocity and distribution metrics in real-time. Automatically flag when high-performing SKUs show sales acceleration or inventory depletion. Surface alerts to media teams to increase Campaign Manager 360 flight spending or shift creative emphasis toward trending products.
Combine Campaign Manager 360 audience exposure data with NielsenIQ consumer purchase panel behavior. Automatically calculate incremental lift, purchase frequency changes, and brand switching among exposed households. Deliver executive-ready reports showing ROAS based on actual checkout data, not proxy metrics.
Pull NielsenIQ promotional timing, price changes, and feature/display data into your media planning workflow. Automatically align Campaign Manager 360 flight dates and creative rotations with in-store promotional windows. Ensure digital support matches retail activation periods without manual calendar reconciliation.
Continuously export Campaign Manager 360 impression-level logs and match them to NielsenIQ weekly sales, TDP, and ACV data by DMA and product hierarchy. Store unified datasets in your data warehouse for marketing mix modeling. Eliminate the weeks of manual data prep typically required for econometric analysis.
Link Campaign Manager 360 creative rotation data to NielsenIQ competitive share shifts and category growth rates. Identify which ad messages and formats coincide with share gains versus competitors. Generate automated insights about creative effectiveness based on market context, not just click-through rates.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Campaign Manager 360 and NielsenIQ with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Campaign Manager 360's impression and conversion schemas alongside NielsenIQ's retail measurement hierarchies, so you can connect ad delivery to actual purchase outcomes without data engineering.
Redbird automatically maps Campaign Manager 360 site, placement, and creative dimensions to NielsenIQ product hierarchies, geography codes, and time periods. Our AI handles mismatched date formats, reconciles DMA versus market definitions, and joins audience segments to household panel IDs. You get clean, analysis-ready datasets that connect digital impressions to retail sales without writing transformation logic or maintaining lookup tables.
faster than exporting CM360 logs and matching them to Nielsen extracts in spreadsheets
Redbird can pull from Campaign Manager 360 and NielsenIQ simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Campaign Manager 360 or NielsenIQ.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Campaign Manager 360 into NielsenIQ, or from NielsenIQ back into Campaign Manager 360. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any campaign event in Campaign Manager 360 or retail measurement update in NielsenIQ, then automate what happens next across your stack.
Trigger when a scheduled campaign flight ends in Campaign Manager 360.
Trigger when a campaign or placement hits a specified impression volume.
Trigger when Floodlight conversion tags fire for tracked actions.
Pull granular impression logs with site, placement, creative, and audience dimensions.
Fetch aggregated metrics by campaign, advertiser, or creative rotation.
Pull attribution data showing touchpoint contribution across publisher properties.
Trigger when NielsenIQ updates retail sales, units, and velocity metrics.
Trigger when a product or brand's category share moves beyond a threshold.
Trigger when ACV, TDP, or numeric distribution data changes for tracked SKUs.
Pull sales, units, and dollar volume by product hierarchy, geography, and time period.
Extract household-level purchase frequency, basket penetration, and brand switching data.
Pull feature, display, TPR events, and price points by retailer and market.
Stop manually joining campaign performance to retail outcomes. Redbird AI connects Campaign Manager 360 and NielsenIQ so you can measure true sales lift and optimize media spend based on what actually moved off the shelf.