Connect Braze and
Semrush with AI

Redbird AI syncs your lifecycle marketing campaigns with digital marketing intelligence automatically. Stop exporting Braze campaign data to spreadsheets and manually correlating engagement metrics with SEO performance. Let AI connect engagement signals with content strategy in real time.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync Braze campaign performance data to Semrush content analytics for attribution

Automatically push email and push notification campaign metrics from Braze into Semrush as custom data points. Track how lifecycle campaigns drive organic search traffic and keyword rankings. Connect engagement touchpoints to content performance without manual CSV uploads.

Enrich Braze user segments with Semrush keyword and content engagement insights

Pull organic search behavior and content interaction data from Semrush into Braze user profiles. Segment audiences based on which blog posts, landing pages, or keyword searches drove their initial visit. Personalize lifecycle messaging based on content consumption patterns.

Generate weekly reports combining Braze retention metrics with Semrush traffic sources

Automatically compile cross-platform reports showing how email campaigns impact organic search traffic and vice versa. Correlate message send volume with branded keyword search trends. See which content topics drive the highest-converting lifecycle engagement.

Alert marketing teams when Braze campaign sends correlate with organic traffic spikes

Monitor Semrush traffic data and trigger notifications when Braze campaign sends align with unexpected organic search volume changes. Identify which lifecycle messages drive users to research competitors or product keywords. Catch attribution signals that manual analysis would miss.

Archive Braze A/B test results with corresponding Semrush landing page performance

Automatically store complete records of email variants, push notification tests, and in-app message experiments alongside the SEO and content metrics for destination pages. Build a historical database connecting message creative to organic search outcomes. Enable true multi-touch attribution analysis.

Trigger Braze campaigns when Semrush detects competitor ranking changes or keyword opportunities

Launch targeted email or push campaigns in Braze when Semrush identifies competitive keyword gaps or ranking improvements. Automatically notify engaged users when new high-performing content goes live. Turn SEO wins into immediate lifecycle marketing activation.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Braze and Semrush with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands both Braze's event-driven engagement architecture and Semrush's multi-dimensional marketing analytics — no custom mapping or middleware required.

AI that reads Braze campaigns and Semrush metrics like a growth marketer

Redbird's AI natively interprets Braze's campaign canvas structure, user event streams, segment logic, and conversion tracking alongside Semrush's keyword position data, traffic analytics, backlink profiles, and content audit scores. It automatically maps campaign sends to traffic sources, correlates message engagement with organic search behavior, and identifies attribution patterns across both platforms. The system understands which Braze custom events correspond to Semrush landing page conversions without manual schema translation.

Braze Canvas & campaign structure
Semrush keyword & traffic data
User event to search behavior mapping
Multi-touch attribution correlation
10×

faster campaign-to-content attribution analysis

No CSV exports, pivot tables, or manual correlation of engagement metrics with organic traffic patterns

Auto-generated reports

Redbird can pull from Braze and Semrush simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Braze or Semrush.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Braze into Semrush, or from Semrush back into Braze. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start workflows from any campaign event in Braze or ranking change in Semrush — Redbird connects them intelligently.

Braze
Triggers & Actions
Trigger

Campaign send completes

Trigger when a Braze email, push, or in-app campaign finishes sending to a user segment.

Trigger

Canvas variant performance threshold met

Activate when a specific Canvas path exceeds target conversion or engagement rate.

Trigger

User segment size changes

Detect when a behavioral or demographic segment in Braze grows or shrinks beyond defined thresholds.

Action

Update custom user attributes

Write Semrush organic search behavior data back into Braze user profiles as custom attributes.

Action

Create audience segment

Build new Braze segments based on content engagement patterns identified in Semrush.

Action

Launch Canvas workflow

Trigger a multi-step lifecycle campaign in Braze based on Semrush keyword ranking or traffic events.

Semrush
Triggers & Actions
Trigger

Keyword ranking position changes

Activate when target keywords move up or down in search rankings beyond defined thresholds.

Trigger

Organic traffic spike detected

Trigger when specific pages or content categories see unusual increases in organic search traffic.

Trigger

Competitor backlink gain identified

Detect when competitors acquire new high-authority backlinks or content rankings in your target space.

Action

Create custom tracking marker

Add campaign send dates and engagement metrics as reference points in Semrush traffic timelines.

Action

Update content audit notes

Append Braze campaign performance data to specific landing pages or blog posts in Semrush content analysis.

Action

Tag keywords with campaign context

Associate Braze campaign IDs and messaging themes with corresponding keyword tracking in Semrush.

Braze
+
Semrush

Ready to connect your stack?

See how Redbird AI connects Braze lifecycle campaigns with Semrush marketing intelligence in minutes. Stop losing attribution signals between engagement platforms and content analytics.

Get started → Book a demo