Stop manually exporting campaign performance data and rebuilding audience segments across systems. Redbird AI syncs Amazon Ads attribution with Braze customer profiles in real-time, so your lifecycle campaigns reflect actual purchase behavior and ad engagement from your Amazon channel.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When a customer converts through an Amazon Sponsored Products ad, automatically update their Braze profile and trigger onboarding or replenishment campaigns. Sync conversion timestamps, order values, and attributed ASINs to personalize messaging based on what they actually bought.
Flow campaign-level performance data from Amazon Ads into Braze user profiles as custom attributes. Enable segmentation based on customer acquisition cost, ad exposure frequency, or whether users engaged with Sponsored Brands vs Display campaigns.
Push high-LTV customer segments or active subscription cohorts from Braze back to Amazon Ads as suppression lists. Reduce wasted spend by excluding users already engaged through owned channels from paid acquisition campaigns.
Monitor Amazon Ads performance in real-time and send Slack or email alerts when campaign ROAS falls below target benchmarks. Include campaign name, current spend, and conversion metrics so teams can adjust bids or pause underperforming campaigns immediately.
Capture which Amazon ad placements users clicked, search terms that drove discovery, and total ad impressions before conversion. Write this attribution data directly to Braze custom attributes to build more sophisticated retargeting and cross-sell flows.
Combine Amazon campaign data with Braze engagement metrics to analyze how paid acquisition quality impacts lifecycle performance. Compare email open rates, retention curves, and LTV across different Amazon ad types and targeting strategies.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Amazon Ads and Braze with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Amazon Ads campaign structures, attribution models, and ASIN-level performance data—plus Braze's event schemas, custom attributes, and Canvas workflow triggers.
Redbird maps Amazon Ads campaign IDs, ad group structures, and conversion events to Braze user profiles and custom event properties automatically. Our AI understands how to translate Amazon's ACOS and attributed sales metrics into Braze attributes that power segmentation and trigger logic. No manual field mapping or transformation scripts—just describe what customer data should flow between ad performance and lifecycle automation, and Redbird handles the translation across both platforms.
faster than building Amazon Ads to Braze data pipelines with ETL tools and custom scripts
Redbird can pull from Amazon Ads and Braze simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amazon Ads or Braze.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Amazon Ads into Braze, or from Braze back into Amazon Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any campaign event in Amazon Ads or user behavior in Braze, then automate the workflow that follows.
Fires when a Sponsored Products or Sponsored Brands campaign's advertising cost of sale crosses your specified limit.
Triggers when Amazon registers a purchase conversion from any of your active ad campaigns.
Fires when cumulative daily spend for a campaign or ad group hits the budget threshold you've configured.
Modify keyword bids or placement bid multipliers based on performance data or external signals.
Push customer segments to Amazon Ads as negative targeting audiences to exclude from campaigns.
Automatically disable ad groups that fail to meet ROAS or conversion thresholds over a specified period.
Fires when a customer's profile data or behavior qualifies them for a designated high-LTV or VIP segment.
Triggers when a user completes a specified conversion goal within a Braze Canvas workflow.
Fires when a user's engagement score falls below threshold based on recent message interaction history.
Write new attribute values to Braze profiles, such as ad attribution data, campaign exposure flags, or purchase source.
Enroll customers into specific lifecycle campaigns or re-engagement flows based on Amazon Ads behavior.
Trigger real-time messages to users based on Amazon purchase activity or campaign engagement signals.
See how Redbird AI syncs Amazon Ads performance with Braze customer profiles in minutes. Build the workflows your growth and lifecycle teams have been asking for—no engineers required.