Sync Adobe Analytics to Braze automatically so your lifecycle campaigns trigger from real behavioral signals. Stop exporting segments manually, stop waiting on engineers to map conversion events, and stop guessing which engagement signals actually matter for retention.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically export segments built in Adobe Analytics—cart abandoners, feature adopters, high-frequency visitors—into Braze as dynamic audiences. Redbird monitors segment membership changes and keeps Braze custom attributes current without CSVs or manual refreshes.
Send real-time behavior events from Adobe Analytics to Braze as custom event triggers. When users abandon checkout, exit before completing onboarding, or hit error states, Braze campaigns fire immediately with contextual messaging based on where they dropped off.
Push calculated metrics from Adobe Analytics—session frequency, days since last visit, content category preferences, predicted lifetime value—into Braze as custom attributes. Marketing can personalize messaging using the same behavioral intelligence that drives your analytics.
Capture email opens, push clicks, and in-app message interactions from Braze and write them into Adobe Analytics as custom events. Attribute downstream conversions to lifecycle campaigns alongside paid media, and build complete journey maps that include owned channel touchpoints.
Monitor Adobe Analytics traffic and conversion metrics after Braze sends go out. When campaign-driven sessions spike but conversion rate drops, or when specific message variants drive high bounce rates, Redbird flags the anomaly with segment breakdowns so teams can react fast.
Pull campaign exposure data from Braze and join it with Adobe Analytics retention cohorts automatically. Generate reports showing which lifecycle campaigns actually improve 7-day, 30-day, and 90-day retention by segment, with statistical confidence intervals included.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Adobe Analytics and Braze with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Adobe Analytics eVars, props, segments, and calculated metrics alongside Braze user attributes, custom events, and Canvas workflow logic—so your behavioral intelligence flows into lifecycle marketing automatically.
Redbird parses your Adobe Analytics segment rules—the nested eVar conditions, visit and visitor containers, date ranges, and calculated metric thresholds—and translates them into equivalent Braze custom attribute updates or event triggers. When your analytics team refines a segment definition, Redbird detects the schema change and updates the Braze mapping automatically. No more maintaining parallel segment logic in two systems or debugging why your 'high-value user' definitions don't match.
faster than building custom Adobe Analytics API exports and Braze ingestion pipelines
Redbird can pull from Adobe Analytics and Braze simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or Braze.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Adobe Analytics into Braze, or from Braze back into Adobe Analytics. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any Adobe Analytics segment change or Braze campaign event—then take action in either system instantly.
When a user enters or exits a specific Adobe Analytics segment based on behavioral rules.
When a tracked custom event like purchase, signup, or feature activation occurs in Adobe Analytics.
When a user's calculated metric—session frequency, engagement score, predicted churn risk—passes a defined threshold.
Write Adobe Analytics metrics, segment flags, or behavioral scores into Braze user profiles as custom attributes.
Trigger Braze Canvas workflows or campaign sends by forwarding Adobe Analytics events as Braze custom events.
Update Braze segment membership based on Adobe Analytics segment definitions or behavioral cohort changes.
When a Braze email, push, SMS, or in-app message campaign is sent or successfully delivered to users.
When users open emails, click links, dismiss push notifications, or interact with in-app messages in Braze.
When users reach specific steps in Braze Canvas workflows—conversion goals, delay completions, or exit conditions.
Write Braze campaign interactions into Adobe Analytics as custom events for attribution and journey analysis.
Push Braze user attributes or campaign exposure flags into Adobe Analytics visitor profiles for segment refinement.
Initiate scheduled or event-based Adobe Analytics data warehouse extracts when Braze campaign milestones are reached.
Stop manually syncing Adobe Analytics segments into Braze or waiting on engineering to build custom event pipelines. Redbird connects your analytics intelligence to lifecycle marketing automatically.