Sync engagement data between marketing automation and sales outreach automatically. Stop manually tracking which prospects engaged with lifecycle campaigns before entering sales cadences, and eliminate spreadsheet-based handoffs between marketing and revenue teams.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically surface which lifecycle emails, push notifications, and in-app messages a prospect engaged with before they entered a sales cadence. Sales reps see marketing touchpoints directly in Salesloft, enabling more informed conversations and better personalization based on product interest signals.
Detect when a lead is added to a Salesloft outreach sequence and automatically suppress them from automated Braze marketing campaigns. Prevents message collision and ensures prospects receive coordinated, non-conflicting communication from marketing and sales teams.
Capture email replies, call dispositions, and meeting bookings from Salesloft and write them to Braze user profiles as custom attributes. Marketing can then segment audiences based on sales engagement level, creating differentiated nurture flows for prospects who've spoken with sales versus those who haven't.
Monitor Braze for specific behavioral signals like pricing page visits, free trial starts, or feature upgrade clicks, then automatically add those users to targeted Salesloft cadences. Enables sales to reach out at moments of peak interest without manual list pulls or CSV uploads.
Correlate Braze email opens, push engagements, and Canvas journey completions with Salesloft opportunity creation dates and deal values. Automated attribution reports show which lifecycle campaigns are driving qualified pipeline, quantifying marketing's contribution to revenue.
Identify prospects who completed a Salesloft sequence without booking a meeting or advancing to opportunity stage, then notify marketing teams to re-engage them through targeted Braze nurture campaigns. Ensures no warm leads fall through the cracks between sales and marketing.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Braze and Salesloft with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Braze's event-driven user profiles and Canvas structures, and Salesloft's cadence, person, and activity schemas — so you can build automations that bridge marketing lifecycle data and sales engagement metrics.
Redbird maps Braze custom events, user attributes, and Canvas step completions to Salesloft person records, cadence memberships, and activity logs without custom code. The platform recognizes when a Braze segment export should create a Salesloft dynamic list, when a campaign send should pause an active cadence, and how to join engagement data across both systems using email or external IDs. You describe the sync logic in plain language, and Redbird handles schema mapping, deduplication, and bidirectional updates.
faster than building Braze-Salesloft syncs with Zapier triggers and webhooks
Redbird can pull from Braze and Salesloft simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Braze or Salesloft.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Braze into Salesloft, or from Salesloft back into Braze. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any engagement event in Braze or activity in Salesloft, then take action across both platforms.
Trigger when a user progresses through a specific Canvas journey step or drops out of a flow.
Detect when an email, push, SMS, or in-app message is sent, opened, or clicked by a user.
React when Braze receives a specific behavioral event like purchase, trial_start, or feature_used.
Write new attribute values to Braze user profiles based on Salesloft engagement or cadence status.
Dynamically update Braze segment membership based on sales activity or opportunity stage changes.
Stop or restart a user's progression through a Braze Canvas based on Salesloft cadence enrollment.
Trigger when a prospect is enrolled in a specific Salesloft outreach sequence or cadence.
Detect when a prospect responds to a cadence email or completes a logged call with disposition.
React when a Salesloft activity results in a scheduled meeting or new opportunity stage.
Enroll prospects into Salesloft sequences automatically based on Braze campaign engagement or behavioral triggers.
Write Braze engagement scores, segment names, or campaign history to Salesloft person records.
Automatically unenroll prospects from sales sequences when they engage with Braze campaigns or meet suppression criteria.
See how Redbird syncs Braze engagement data with Salesloft cadences in minutes. Build bidirectional automations between marketing lifecycle campaigns and sales outreach without custom API work or engineering tickets.