Sync Braze campaigns with NielsenIQ retail performance data automatically. Stop manually exporting market share reports to build audience segments, or copying campaign metrics into sales analysis spreadsheets. Redbird AI connects your engagement platform to retail intelligence in real time.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically append household purchase patterns, category penetration, and brand loyalty scores from NielsenIQ consumer panels to Braze user profiles. Segment audiences based on actual retail behavior rather than just engagement signals. Keep customer attributes current as Nielsen updates panel data weekly.
Monitor NielsenIQ retail measurement data for category performance changes, competitor gains, or distribution gaps by geography. Automatically launch targeted Braze campaigns to high-opportunity regions when Nielsen flags emerging trends. Route alerts to campaign managers for markets requiring promotional intervention.
Match Braze campaign send dates, audience sizes, and engagement metrics against NielsenIQ product velocity and sales lift data by period and region. Generate closed-loop marketing effectiveness reports correlating messaging activity to retail outcomes. Automate monthly performance decks showing campaign ROI through Nielsen sales data.
Export Braze campaign recipients, control groups, and engagement segments to NielsenIQ consumer panels for purchase tracking. Enable measurement of how email or push campaigns influenced actual shopping behavior versus control populations. Update cohort membership as users progress through Canvas journeys.
Pull NielsenIQ promotional effectiveness metrics and price elasticity insights to create dynamic Braze segments. Target high-discount-response households with promotional campaigns while messaging premium-insensitive shoppers differently. Refresh segments weekly as Nielsen updates promotional analysis.
Capture Braze campaign configurations, audience definitions, and performance metrics with corresponding NielsenIQ market share, competitive activity, and category trends at campaign launch. Build historical database correlating messaging decisions to market context. Enable analysis of what worked under specific competitive conditions.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Braze and NielsenIQ with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Braze's event-driven engagement data structures and NielsenIQ's retail measurement hierarchies, so you can bridge consumer messaging and market intelligence without building custom ETL.
Redbird maps Braze user attributes, custom events, Canvas steps, and campaign metadata to NielsenIQ's product hierarchies, retail measurement periods, geographic markets, and consumer panel segments. The platform understands how to match Braze external IDs or email hashes to Nielsen household panels, align campaign timing with Nielsen reporting weeks, and translate engagement cohorts into measurable retail outcomes. When Nielsen releases new data cuts or Braze adds custom attributes, Redbird adapts automatically without reconfiguration.
faster than exporting Nielsen reports and manually building Braze segments from retail data
Redbird can pull from Braze and NielsenIQ simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Braze or NielsenIQ.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Braze into NielsenIQ, or from NielsenIQ back into Braze. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any Braze campaign event or NielsenIQ data update, then take action across both platforms instantly.
Fires when a Braze campaign or Canvas message is delivered to a user segment.
Triggers when a user meets criteria for a dynamic Braze audience segment.
Activates when Braze records a purchase, signup, or custom conversion event.
Write new custom attributes or tags to Braze user profiles from external data.
Programmatically assign Braze users to specific audience segments or cohorts.
Enroll users into a Braze Canvas journey based on external events or data conditions.
Fires when NielsenIQ reports significant category or brand share movement in a geographic market.
Triggers when product sales velocity crosses defined thresholds in Nielsen retail measurement data.
Activates when NielsenIQ updates household purchase panel data with new shopping behavior records.
Pull NielsenIQ sales, distribution, or market share data for specific products, categories, or periods.
Send audience definitions or user lists to NielsenIQ for consumer panel behavior analysis.
Fetch NielsenIQ pricing, promotion, and discount response metrics for specific products or markets.
See how Redbird AI connects Braze engagement data with NielsenIQ retail intelligence to power smarter targeting, closed-loop measurement, and automated market response workflows.