Sync customer engagement data between your lifecycle marketing platform and CRM automatically. Stop manually exporting campaign metrics, reconciling contact data across systems, or building custom API integrations to keep Braze and HubSpot in sync.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically update HubSpot contact records with Braze email opens, clicks, push interactions, and in-app behavior. Keep sales teams informed about prospect engagement without manual exports. Surface lifecycle campaign performance directly in your CRM timeline.
Send deal progression events from HubSpot to Braze as custom events to trigger personalized messaging. Launch onboarding sequences when deals close, or nurture campaigns when opportunities stall. Keep lifecycle marketing aligned with pipeline movement.
Tag HubSpot contacts with their Braze segment assignments for better lead scoring and sales prioritization. Identify high-engagement users, churned customers, or power users automatically. Use Braze behavioral segments to inform HubSpot workflows and routing.
Automatically provision Braze user profiles when contacts reach MQL status in HubSpot. Include lead source, persona data, and custom properties to personalize first-touch campaigns. Eliminate delays between lead qualification and lifecycle marketing enrollment.
Combine Braze message engagement metrics with HubSpot conversion and revenue data in automated reports. Track how lifecycle campaigns influence deal creation and pipeline value. Eliminate manual spreadsheet reconciliation between marketing systems.
Create HubSpot tasks or notifications when users reach specific Braze engagement milestones—high email engagement, feature adoption spikes, or re-activation signals. Enable sales to reach out at peak interest moments. Surface behavioral signals that don't live in your CRM.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Braze and HubSpot with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Braze's event-driven architecture and HubSpot's contact-centric data model, so your teams can connect customer engagement with CRM workflows without custom development.
Redbird maps Braze custom events, user attributes, and Canvas flow data to HubSpot contacts, deals, and custom properties automatically. Our AI understands campaign IDs, message variants, segment logic, and conversion events in Braze—then translates them into HubSpot timeline events, contact scores, and workflow triggers. No need to write transformation logic or maintain field mapping spreadsheets as your data models evolve.
faster than building Braze-to-HubSpot sync with custom webhooks
Redbird can pull from Braze and HubSpot simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Braze or HubSpot.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Braze into HubSpot, or from HubSpot back into Braze. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any Braze campaign event or HubSpot CRM activity and take action across both platforms instantly.
Trigger when a Braze campaign or Canvas step finishes sending to a user segment.
Detect when a user's attributes or behavior moves them into or out of a Braze segment.
Fire when Braze receives a specific custom event like purchase, feature_used, or content_viewed.
Write or modify custom attributes on a Braze user profile from external data sources.
Send custom events to Braze to trigger Canvas flows or update segment membership.
Programmatically assign users to Braze segments based on external signals or CRM data.
Trigger when specific contact properties like lifecycle stage, lead score, or persona are updated.
Detect when an opportunity moves between pipeline stages or reaches closed-won status.
Fire when a contact submits a HubSpot form or landing page with specific field values.
Add new contacts to HubSpot or update existing records with engagement and behavioral data.
Assign contacts to static or active lists based on external engagement or lifecycle events.
Log custom activity on contact records to surface engagement from external channels.
Stop manually syncing Braze engagement data with HubSpot CRM records. Let Redbird AI automate the connection so your marketing and sales teams always work from the same customer view.