Sync your search advertising campaigns with CTV streaming performance automatically. Stop manually reconciling Bing Ads spend with Xumo viewership data, and start tracking how search campaigns drive streaming engagement across the Microsoft network and Comcast's smart TV platform.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically capture Xumo streaming engagement and content viewing behavior, then push audience segments to Microsoft Advertising. Build search and LinkedIn audience campaigns targeting users based on actual CTV viewing patterns and content preferences.
Monitor when users exposed to Bing search campaigns engage with content on Xumo's smart TV platform. Automatically log conversion events back to Microsoft Advertising to measure cross-platform attribution and calculate true ROAS across search and streaming touchpoints.
Combine Xumo viewership metrics with corresponding Microsoft Advertising campaign costs and impressions. Build unified reports showing cost-per-viewer, search-to-streaming conversion rates, and total marketing efficiency across both platforms.
Detect sudden viewership increases or viral content moments on Xumo's platform. Automatically notify media buyers to scale related search campaigns on Microsoft Advertising, capturing search demand while content is trending on CTV.
Pull daily campaign metrics, keyword performance, and audience data from Microsoft Advertising together with Xumo viewership stats and engagement metrics. Create a unified historical dataset for cross-platform media mix modeling and long-term trend analysis.
Analyze which Xumo content drives the most engaged viewers, then automatically adjust Microsoft Advertising bids for related keywords and audience segments. Increase search campaign spend when corresponding streaming content shows strong completion rates and engagement metrics.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Microsoft/Bing Ads and Xumo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Microsoft Advertising's campaign structures, audience targeting frameworks, and conversion tracking — plus Xumo's streaming metrics, content taxonomies, and CTV engagement data.
Redbird automatically maps Microsoft Ads campaign IDs, audience segments, keyword groups, and conversion goals to Xumo's content channels, viewership cohorts, smart TV device data, and engagement events. No manual schema matching required — our AI understands that a Microsoft Audience Network campaign targeting professionals relates to Xumo's news and business content viewership, and can join performance data across both platforms intelligently.
faster than building custom ETL between Microsoft Advertising API and Xumo analytics exports
Redbird can pull from Microsoft/Bing Ads and Xumo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Microsoft/Bing Ads or Xumo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Microsoft/Bing Ads into Xumo, or from Xumo back into Microsoft/Bing Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any event in Microsoft/Bing Ads or Xumo — Redbird handles the rest with intelligent automation.
Fires when a search campaign exceeds or falls below spend, ROAS, or conversion targets.
Triggers when a new remarketing or LinkedIn audience list is added to Microsoft Advertising.
Activates when a tracked user completes a conversion event tied to Bing or Microsoft Audience Network ads.
Adjust automated bidding rules, target CPA, or budget allocation for specific campaigns.
Push new user identifiers or device IDs into remarketing lists for search and LinkedIn targeting.
Record offline or cross-platform conversion events back to Microsoft Advertising for attribution.
Fires when a user watches a specific percentage or duration of content on Xumo's platform.
Triggers when a channel or content piece exceeds normal viewership thresholds on smart TVs.
Activates when Xumo analytics identifies a new viewer segment based on content consumption patterns.
Associate Xumo streaming sessions with specific marketing campaign IDs for attribution tracking.
Extract device IDs and viewer characteristics from Xumo for activation in external advertising platforms.
Modify channel descriptions, category tags, or promotional flags based on cross-platform campaign performance.
Stop switching between Microsoft Advertising dashboards and Xumo analytics. Redbird AI syncs your search campaigns with CTV performance automatically, so your team can focus on optimizing cross-platform media strategy instead of wrangling data.