Sync Adobe Analytics and Microsoft/Bing Ads to automate audience activation, conversion tracking, and performance analysis. Stop manually exporting segments, rebuilding audiences in ad platforms, and reconciling attribution data across spreadsheets.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Build high-value segments in Adobe Analytics based on customer journey data and site behavior. Redbird automatically creates and updates corresponding audience lists in Microsoft Advertising, ensuring your search and audience campaigns target the right users without manual exports.
Pull detailed campaign performance, keyword metrics, and cost data from Microsoft Advertising into Adobe Analytics custom dimensions and metrics. Surface Bing Ads performance alongside organic and other paid channels in your Adobe Analytics dashboards for unified attribution analysis.
Combine Microsoft Advertising campaign data with Adobe Analytics conversion paths and customer journey insights. Redbird automatically generates reports showing which Bing campaigns drive downstream engagement, multi-touch attribution, and lifetime value—not just last-click conversions.
Monitor Adobe Analytics segment sizes and quality scores in real time. When high-intent segments reach minimum audience thresholds for Microsoft Advertising campaigns, Redbird alerts your team and can automatically push the segment for immediate activation.
Track conversion quality metrics in Adobe Analytics like customer LTV, engagement depth, and repeat purchase rates. Redbird adjusts Microsoft Advertising bid modifiers or strategies based on these downstream quality signals, optimizing for business value rather than just conversion volume.
Send Microsoft Advertising offline conversion data and enhanced conversion events back to Adobe Analytics with full campaign context. Ensure your Adobe Analytics reports reflect complete conversion tracking, including phone calls, store visits, and CRM conversions tracked in Microsoft Ads.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Adobe Analytics and Microsoft/Bing Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Adobe Analytics segments, eVars, props, and calculated metrics alongside Microsoft Advertising audience structures, campaign hierarchies, and conversion goals.
Redbird maps Adobe Analytics segment definitions, custom dimensions, and event structures to Microsoft Advertising audience lists, custom parameters, and conversion tracking schemas. The platform handles Adobe's complex data layer—eVars, props, processing rules, and calculated metrics—and translates behavioral data into Microsoft Ads audience targeting criteria, UET tags, and offline conversion formats. No manual field mapping or custom ETL pipelines required.
faster audience activation vs manual segment exports and CSV uploads
Redbird can pull from Adobe Analytics and Microsoft/Bing Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or Microsoft/Bing Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Adobe Analytics into Microsoft/Bing Ads, or from Microsoft/Bing Ads back into Adobe Analytics. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any Adobe Analytics segment change or Microsoft Ads campaign event, then automate actions across both platforms.
Fires when users enter a defined Adobe Analytics segment based on behavioral criteria or custom events.
Triggers when Adobe Analytics records a conversion event with specific eVar or prop values.
Activates when an Adobe Analytics segment reaches a defined user count suitable for ad platform activation.
Adds Microsoft Advertising campaign, keyword, or cost data as custom dimension values in Adobe Analytics.
Modifies Adobe Analytics calculated metrics to incorporate Microsoft Ads performance or conversion data.
Records a conversion in Adobe Analytics with Microsoft Advertising attribution metadata and campaign context.
Fires when a Microsoft Advertising campaign or ad group surpasses defined daily or total spend limits.
Triggers when Microsoft Advertising tracks a conversion event through UET tag or offline conversion import.
Activates when a Microsoft Ads audience list falls below the minimum threshold for campaign targeting.
Builds new Microsoft Advertising audience lists or updates existing lists with user data from Adobe Analytics segments.
Modifies Microsoft Ads bid adjustments, target ROAS, or automated bidding strategies based on analytics signals.
Sends offline conversion events to Microsoft Advertising with GCLID/MSCLKID and conversion value from Adobe Analytics.
Sync Adobe Analytics with Microsoft/Bing Ads to close the loop between behavioral insights and search advertising. Redbird automates the audience activation, attribution, and optimization workflows your team runs manually today.