Connect Amazon Seller Central and
Microsoft/Bing Ads with AI

Redbird AI syncs your Amazon sales data, inventory, and performance metrics directly into your Microsoft Ads campaigns. Stop manually exporting CSVs to update product feeds or reconcile conversion data across platforms.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Auto-sync Amazon product catalog to Microsoft Shopping campaigns

Keep your Bing Shopping ads updated with real-time Amazon inventory levels, pricing, and product attributes. Redbird automatically pauses ads for out-of-stock items and updates titles and descriptions when you modify listings in Seller Central.

Push Amazon conversion and revenue data to Microsoft Ads attribution

Feed Amazon order data back into Microsoft Ads conversion tracking to measure true ROAS. Redbird matches ad clicks to Amazon orders by SKU and session data, giving you accurate attribution for cross-platform campaigns.

Adjust Microsoft Ads bids based on Amazon inventory velocity

Automatically increase bids for high-velocity SKUs and reduce spend on slow-moving inventory. Redbird analyzes your Amazon sales trends and adjusts Microsoft Ads campaign budgets and keyword bids to match stock levels and demand patterns.

Sync Microsoft Ads campaign performance into Amazon brand analytics

Bring Microsoft Ads impression, click, and spend data into your Amazon reporting stack. Redbird consolidates ad performance alongside Amazon sales metrics so you can analyze total search visibility and market share in one view.

Alert teams when Microsoft Ads drives out-of-stock spikes on Amazon

Monitor when successful Bing campaigns create inventory pressure. Redbird detects when ad-driven traffic is converting faster than your restock schedule and notifies ops teams before you go OOS and lose Buy Box eligibility.

Generate Microsoft search ads from top-performing Amazon product titles

Automatically create Bing ad copy using your highest-converting Amazon product titles and search terms. Redbird pulls winning keywords from Amazon Search Terms reports and generates optimized ad text and extensions for Microsoft campaigns.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Amazon Seller Central and Microsoft/Bing Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Amazon Seller Central's product, order, and performance schemas alongside Microsoft Ads' campaign structures, so your e-commerce and paid search data flows seamlessly without custom mappings.

AI that understands Amazon SKUs and Microsoft campaign hierarchies

Redbird natively parses Amazon's inventory feeds, FBA shipment data, and Business Reports alongside Microsoft Ads' campaign, ad group, and keyword taxonomies. It automatically maps ASINs to product ad groups, reconciles Amazon session data with Microsoft click IDs, and syncs custom attributes like brand, category, and margin into campaign-level dimensions. No need to build custom field mappings or write transformation scripts.

ASIN/SKU matching
Conversion attribution
Inventory sync rules
Campaign segmentation
10×

faster than exporting Amazon reports and manually uploading product feeds to Microsoft Merchant Center

No CSV downloads, manual UET tag reconciliation, or spreadsheet-based feed management required

Auto-generated reports

Redbird can pull from Amazon Seller Central and Microsoft/Bing Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amazon Seller Central or Microsoft/Bing Ads.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Amazon Seller Central into Microsoft/Bing Ads, or from Microsoft/Bing Ads back into Amazon Seller Central. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any event in Amazon Seller Central or Microsoft Ads—inventory changes, order surges, bid updates, or campaign performance shifts.

Amazon Seller Central
Triggers & Actions
Trigger

Inventory level crosses threshold

Fires when available units for an ASIN drop below or rise above your defined threshold.

Trigger

Order placed or fulfilled

Triggers when a new order is received or when FBA fulfillment is completed for a SKU.

Trigger

Product listing updated

Detects changes to product titles, descriptions, pricing, or attributes in Seller Central.

Action

Export product catalog with filters

Pull current inventory, pricing, and product attributes for specified ASINs or categories.

Action

Retrieve sales and traffic report

Fetch Business Reports data including sessions, conversions, and revenue by SKU and timeframe.

Action

Get account health and performance metrics

Access seller rating, order defect rate, and account health scores for compliance monitoring.

Microsoft/Bing Ads
Triggers & Actions
Trigger

Campaign budget exhausted or pacing alert

Fires when a campaign hits its daily budget cap or is pacing significantly above or below target.

Trigger

Conversion tracked via UET tag

Triggers when Microsoft's Universal Event Tracking records a conversion event from your site.

Trigger

Ad performance threshold exceeded

Detects when CTR, CPC, or conversion rate crosses defined benchmarks at campaign or keyword level.

Action

Update product ad feed in Merchant Center

Push updated product titles, prices, availability, or custom labels to your Microsoft Shopping feed.

Action

Adjust campaign bids or budgets

Modify keyword bids, ad group targets, or daily budgets based on performance or inventory signals.

Action

Pause or enable ads and keywords

Automatically activate or deactivate campaigns, ad groups, or keywords based on business rules.

Amazon Seller Central
+
Microsoft/Bing Ads

Ready to connect your stack?

Sync Amazon Seller Central with Microsoft/Bing Ads in minutes. Redbird handles the schema mapping, data transformation, and automation logic so your e-commerce and search teams stay aligned.

Get started → Book a demo