Sync Amplitude behavioral segments directly to Microsoft/Bing Ads audiences and route conversion data back to product analytics automatically. Stop exporting CSVs, manually updating audience lists, and reconciling campaign performance with product engagement in spreadsheets.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When users hit activation milestones or engagement thresholds in Amplitude, add them to targeted Microsoft Ads remarketing lists. Keep audience segments fresh without manual exports or waiting on data teams.
Route ad clicks, conversions, and campaign metadata from Microsoft Ads into Amplitude as user events. Analyze which product features drive ad conversions and which campaigns bring the highest-quality users.
Identify power users, churned accounts, or trial users in Amplitude and automatically create Microsoft Audience Ads targeting lists. Reach decision-makers on LinkedIn based on actual product behavior, not just job titles.
When users complete onboarding or hit paid conversion events in Amplitude, remove them from new user acquisition audiences in Microsoft Ads. Stop wasting budget targeting users who've already activated.
Monitor Microsoft Ads spend by campaign and cross-reference with Amplitude activation rates and retention metrics. Get notified when campaigns exceed CPA thresholds but deliver users with below-average product engagement.
Combine Microsoft Ads campaign performance with Amplitude revenue analytics to calculate true customer LTV by acquisition source. Automatically distribute reports showing which keywords and audiences drive the most valuable users.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Amplitude and Microsoft/Bing Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Amplitude's event taxonomy, user properties, and cohort definitions alongside Microsoft Ads' audience structures, conversion goals, and campaign hierarchies.
Redbird reads Amplitude's user segments, event properties, and cohort queries, then translates them into Microsoft Ads audience definitions and customer match lists. It handles user identifier mapping between Amplitude user IDs and hashed emails or MSCLKIDs, reconciles timezone differences between product events and ad interactions, and structures conversion events with the right attribution windows. No custom scripts to match schema differences or manual field mapping between platforms.
faster than exporting Amplitude cohorts and manually uploading customer lists to Microsoft Ads
Redbird can pull from Amplitude and Microsoft/Bing Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amplitude or Microsoft/Bing Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Amplitude into Microsoft/Bing Ads, or from Microsoft/Bing Ads back into Amplitude. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any user behavior in Amplitude or campaign event in Microsoft Ads, then automate actions across both platforms.
Fires when a user matches criteria for a saved behavioral cohort or segment.
Triggers when a specific event occurs with matching property values or thresholds.
Activates when users transition between new, active, at-risk, or churned states.
Enrich user profiles with new properties or update existing attribute values.
Send a new event to Amplitude with specified properties and timestamp.
Add or remove users from saved cohorts based on workflow logic.
Fires when a tracked conversion event occurs from an ad click or impression.
Triggers when a campaign hits a specified percentage of daily or total budget.
Activates when CTR, CPC, or conversion rate deviates significantly from baseline.
Add or remove user emails or hashed identifiers from a custom audience list.
Modify bid amounts, targets, or automated bidding settings for specific campaigns.
Change the status of ad groups based on performance criteria or external triggers.
Stop manually syncing audiences between product analytics and ad platforms. Let Redbird automate the connection between Amplitude behavioral data and Microsoft Ads targeting.