Sync Apollo prospect data to Microsoft/Bing Ads audiences and route conversion signals back to your sales intelligence platform. Stop manually exporting contact lists, uploading CSVs, or reconciling campaign performance with outbound engagement data.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When you build targeted account lists in Apollo, automatically create or update customer match audiences in Microsoft Advertising. Keep your search and LinkedIn Audience Network campaigns aligned with your outbound prospecting strategy without manual audience uploads.
Capture conversion events from Microsoft Advertising campaigns and write them to Apollo contact records as custom engagement activities. Sales teams see which prospects converted via paid search alongside email sequence opens and calls, creating complete engagement visibility.
Automatically sync contacts who've engaged with Apollo email sequences or booked meetings into Microsoft Ads exclusion lists. Prevent wasting search budget on prospects already in active sales conversations while maintaining consistent messaging across channels.
When Microsoft Advertising tracks a conversion, enrich the corresponding Apollo contact record with campaign name, ad group, keyword, and cost-per-acquisition data. Give sales teams full paid channel context when following up with inbound leads from search campaigns.
Identify closed-won accounts or high-engagement prospects in Apollo, then automatically generate similar audience segments in Microsoft Advertising. Scale your most successful account profiles across Bing search and LinkedIn Audience Network without manual list building.
Monitor Microsoft Advertising conversion data for target accounts tracked in Apollo, then trigger real-time Slack alerts or create Apollo tasks when enterprise prospects click ads or convert. Enable sales to follow up on paid search intent signals within minutes instead of days.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Apollo and Microsoft/Bing Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Apollo's contact and account schemas and Microsoft Advertising's audience, conversion, and campaign structures, so you can connect sales intelligence with paid search without middleware.
Redbird maps Apollo's contact fields, account hierarchies, engagement events, and list segments to Microsoft Advertising's customer match formats, conversion tracking parameters, and audience taxonomies. The platform handles email hashing for privacy compliance, matches contact data to Microsoft's audience requirements, and translates engagement metrics into advertising signals. No need to write transformation scripts or maintain field mapping spreadsheets—Redbird adapts when either system's data structure changes.
faster than exporting Apollo lists and manually uploading audiences to Microsoft Ads
Redbird can pull from Apollo and Microsoft/Bing Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Apollo or Microsoft/Bing Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Apollo into Microsoft/Bing Ads, or from Microsoft/Bing Ads back into Apollo. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any Apollo engagement event or Microsoft Ads campaign activity, then take action across both platforms.
Fires when a contact is added to a specific Apollo static or dynamic list.
Triggers when a contact accumulates a defined number of email opens, clicks, or other engagement activities.
Fires when an Apollo account moves to a new stage or receives a specific label.
Enroll a contact into a specific Apollo email sequence at a defined step.
Write new contact records or update existing contact fields with external data.
Add a timestamped custom activity entry to an Apollo contact record with structured metadata.
Fires when Microsoft Advertising tracks a conversion action such as form submission, purchase, or custom event.
Triggers when a Microsoft Ads campaign reaches a specified percentage of its daily or monthly budget.
Fires when an ad group's cost-per-click, conversion rate, or ROAS crosses a defined threshold.
Upload or append contact email addresses to a Microsoft Advertising customer match audience list.
Modify bid amounts, bid strategies, or budget allocations for a specific Microsoft Ads campaign.
Generate or update a negative audience list to suppress ads for specified contact segments.
Connect Apollo and Microsoft/Bing Ads in minutes. Let Redbird AI handle the data mapping, audience syncs, and conversion tracking so your sales and paid search strategies stay aligned.