Redbird AI syncs Microsoft/Bing Ads campaign data with Semrush analytics automatically. Stop manually exporting performance metrics, copying keyword data between platforms, or rebuilding competitor reports every week.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push actual campaign performance metrics from Microsoft Ads into your Semrush keyword tracking projects. See real CTR, CPC, and conversion data alongside organic rankings and search volumes. Keep competitive analysis current without manual data exports.
Monitor competitor paid search activity in Semrush and automatically adjust Microsoft Ads bids when competitive pressure increases. Get notified when rivals launch new campaigns or increase budgets, then execute predefined bid strategies instantly.
Pull keyword difficulty scores, search intent classification, and SERP features from Semrush directly into your Microsoft Ads campaigns. Prioritize high-intent, low-difficulty keywords for better ROAS without switching between platforms.
Automatically compile Microsoft Ads campaign metrics with Semrush organic performance data into unified reports. Track how paid and organic search work together across the same keyword sets. Deliver stakeholder-ready analysis every Monday morning.
Identify keywords with high impressions but low Quality Scores in Microsoft Ads and automatically create Semrush content briefs. Turn paid search inefficiencies into organic content opportunities based on actual search demand.
Analyze search query reports in Semrush to identify irrelevant or low-converting terms, then automatically add them as negative keywords across Microsoft Ads campaigns. Reduce wasted spend without manual keyword list maintenance.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Microsoft/Bing Ads and Semrush with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Microsoft Advertising's campaign structure and Semrush's keyword intelligence framework, connecting paid search performance with competitive research automatically.
Redbird maps Microsoft Ads campaign hierarchies, keyword match types, and Quality Scores to Semrush's keyword difficulty metrics, SERP features, and competitive data. The platform understands how to reconcile different keyword tracking methodologies, match campaign performance to organic rankings, and combine impression share data with search volume estimates. You get unified search marketing intelligence without building custom ETL pipelines or maintaining complex data mappings.
faster than exporting CSVs and rebuilding Semrush tracking projects manually
Redbird can pull from Microsoft/Bing Ads and Semrush simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Microsoft/Bing Ads or Semrush.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Microsoft/Bing Ads into Semrush, or from Semrush back into Microsoft/Bing Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from campaign changes in Microsoft Ads or competitive shifts detected in Semrush—Redbird handles the rest.
Trigger when CTR, conversion rate, CPC, or ROAS crosses defined thresholds for any campaign or ad group.
Detect when keywords are added to Microsoft Ads campaigns to sync with tracking tools.
Alert when keyword Quality Scores decline, indicating relevance or landing page issues.
Adjust bids for specific keywords or match types based on external data or performance rules.
Automatically append negative keyword lists to campaigns or ad groups to reduce wasted spend.
Disable ad groups that fail to meet conversion or efficiency thresholds over defined periods.
Alert when Semrush identifies new ad variations or messaging shifts from monitored competitors.
Trigger when Semrush recalculates keyword difficulty, indicating SERP competitiveness changes.
Detect when featured snippets, local packs, or shopping results appear for monitored search terms.
Automatically set up new Semrush position tracking projects for specific keyword sets or domains.
Refresh competitor domain analysis reports with latest traffic, backlink, and ad spend estimates.
Build SEO content briefs with search intent, related keywords, and competitor content analysis.
Stop juggling Microsoft Ads exports and Semrush imports. Redbird AI connects your paid search campaigns with competitive intelligence so your marketing team works from one source of truth.