Redbird AI syncs campaign performance, lead quality data, and engagement metrics between your Microsoft Ads campaigns and Salesloft cadences. Stop manually reconciling which search keywords and audiences drive engaged prospects, and let AI automate lead scoring, attribution, and audience optimization.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When a lead enters Salesloft, automatically append the Microsoft Ads campaign, ad group, keyword, and audience that drove their conversion. Sales reps see exactly which search intent brought prospects in, enabling smarter conversation starters and prioritization based on high-intent keywords.
Sync prospects who reach specific Salesloft cadence steps or engagement thresholds into Microsoft Ads audience lists. Create lookalike audiences from your most engaged prospects or retarget contacts who opened emails but haven't booked meetings, closing the loop between sales activity and paid reach.
Trigger Salesloft cadence enrollment or task creation when Microsoft Ads conversions from target account campaigns hit specific cost-per-lead thresholds. Ensure sales prioritizes expensive, high-intent leads from LinkedIn Audience Network or executive-level keyword searches within hours, not days.
Automatically join Microsoft Ads cost and click data with Salesloft opportunity stage changes and deal values. Generate attribution reports showing ROAS by campaign, which Bing search keywords drive pipeline, and how engagement patterns differ by ad source—no spreadsheet exports or manual matching required.
Monitor Salesloft active opportunity counts and rep capacity metrics, then automatically adjust Microsoft Ads budgets or pause campaigns when sales teams hit pipeline thresholds. Prevent wasted ad spend when sales can't handle inbound volume, and ramp back up when capacity opens.
Push qualified meeting outcomes, demo completions, and disqualification reasons from Salesloft back to Microsoft Ads as offline conversion events. Train Microsoft's bidding algorithms on true sales quality, not just form fills, so campaigns optimize toward prospects who actually engage with outreach.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Microsoft/Bing Ads and Salesloft with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Microsoft Ads campaign structures, conversion tracking, and audience taxonomy alongside Salesloft's cadence steps, engagement scoring, and opportunity attribution models.
Redbird parses Microsoft Ads performance schemas—campaign hierarchies, keyword match types, audience segment IDs, conversion actions, and GCLID parameters—and maps them to Salesloft person records, cadence membership, engagement events, and custom field structures. The AI handles timezone conversions between UTC ad timestamps and sales activity logs, deduplicates contact records across systems, and joins cost data with opportunity values even when attribution windows span weeks. No need to build lookup tables or write conversion pixel logic manually.
faster than exporting Microsoft Ads reports and matching leads in Salesloft by UTM or email
Redbird can pull from Microsoft/Bing Ads and Salesloft simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Microsoft/Bing Ads or Salesloft.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Microsoft/Bing Ads into Salesloft, or from Salesloft back into Microsoft/Bing Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any search campaign event or sales engagement activity—Redbird connects them automatically.
Fires when a Microsoft Ads conversion goal is completed, capturing campaign, keyword, and audience source.
Triggers when daily or total budget utilization crosses a defined limit for any campaign.
Detects when a Microsoft Audience Ads remarketing or customer match list reaches minimum or target size.
Push email addresses or LinkedIn profile data to Microsoft Ads customer match or LinkedIn targeting audiences.
Adjust daily budgets, target CPA, or manual bid amounts based on external signals or performance rules.
Send qualified lead, opportunity, or closed-won events back to Microsoft Ads with conversion values and timestamps.
Fires when a new contact enters a Salesloft cadence, capturing source campaign and enrollment metadata.
Triggers on email opens, link clicks, call completions, or sentiment scores from Salesloft activity tracking.
Detects when a Salesloft-tracked opportunity moves to qualified, demo, or closed-won stages.
Add a prospect to a specific Salesloft cadence and assign to a rep based on campaign source or lead score.
Write ad campaign, keyword, or audience attribution data into Salesloft custom fields on person records.
Generate follow-up tasks for sales reps when high-value ad conversions or engagement thresholds are met.
Sync Microsoft/Bing Ads and Salesloft with Redbird AI to close the loop between paid search performance and sales engagement. Start automating attribution, audience optimization, and pipeline reporting today.