Sync Microsoft/Bing Ads to NielsenIQ and back automatically. Stop manually exporting campaign data to compare with retail performance, copying market share metrics into bid strategies, or building spreadsheets to connect search spend with in-store sales.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Pull product-level market share, distribution, and velocity metrics from NielsenIQ and append to Bing Ads campaigns as custom parameters. Automatically adjust bids and budgets based on in-store performance, ensuring high-velocity SKUs get proportional search spend.
Capture campaign metrics, ROAS, and conversion data from Bing Ads segmented by product SKU or category. Push to NielsenIQ data environments to analyze correlation between paid search investment and retail sales lift across markets.
Monitor NielsenIQ retail velocity and market share changes by category. Trigger alerts when products gaining shelf momentum have declining or flat Bing Ads budgets, flagging reallocation opportunities before competitors capitalize.
Automatically compile Bing Ads campaign performance alongside NielsenIQ sales velocity, distribution points, and promotional lift metrics. Build brand-level, category-level, and SKU-level reports showing full-funnel impact from awareness to purchase.
Detect promotional periods and in-store activation windows from NielsenIQ promotional effectiveness data. Automatically boost Bing Ads budgets, adjust bid modifiers, and activate brand defense campaigns aligned with retail push timing.
Capture conversion and click data from Bing Ads and enrich with corresponding NielsenIQ regional market share and sales penetration metrics. Store in data warehouse with unified schemas for long-term media mix modeling and attribution analysis.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Microsoft/Bing Ads and NielsenIQ with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Bing Ads campaign structures and NielsenIQ measurement schemas, so you can connect search performance with retail reality without custom ETL.
Redbird maps Bing Ads campaign, ad group, and product-level dimensions to NielsenIQ category hierarchies, UPCs, brand families, and geographic markets. The AI recognizes promotional flags, distribution metrics, velocity bands, and market share rankings in NielsenIQ data, then joins them to campaign performance, conversion events, and audience segments in Bing Ads. No manual schema mapping or transformation scripts required—just connect and automate.
faster than exporting CSVs and VLOOKUPing Bing spend against Nielsen sales data
Redbird can pull from Microsoft/Bing Ads and NielsenIQ simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Microsoft/Bing Ads or NielsenIQ.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Microsoft/Bing Ads into NielsenIQ, or from NielsenIQ back into Microsoft/Bing Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from campaign events in Bing Ads or measurement updates in NielsenIQ—Redbird handles the rest.
Trigger when a Bing Ads campaign, ad group, or product ad exceeds or falls below target return on ad spend.
Fire when campaign spend hits a percentage of daily or monthly budget caps across accounts or campaigns.
Capture conversion tracking events tagged with SKU, UPC, or product category for downstream enrichment.
Adjust daily or monthly budgets for campaigns based on external performance signals or market data.
Change bid modifiers for LinkedIn professional audiences, device types, or geographic regions in response to triggers.
Turn campaigns on or off based on inventory status, promotional windows, or performance thresholds.
Trigger when a brand or product's market share moves above or below thresholds in NielsenIQ retail measurement.
Fire when SKU velocity classification changes, indicating acceleration or deceleration in retail sales movement.
Detect when a product achieves or loses distribution in a target number of retail locations or geographies.
Pull consumer purchase panel data filtered by demographics, basket composition, or brand switching patterns.
Extract sales, share, and pricing metrics segmented by geographic market, retailer, or time period.
Fetch lift analysis, incremental volume, and ROI metrics from promotional activity tracked in NielsenIQ.
Sync Microsoft/Bing Ads with NielsenIQ in minutes. Let Redbird AI close the loop between search investment and retail performance so your CPG and media teams work from the same data.