Connect Microsoft/Bing Ads and
HubSpot with AI

Sync Microsoft/Bing Ads campaign data directly into HubSpot to track lead sources, attribute revenue to keywords, and automate performance reporting. Stop manually exporting CSVs or reconciling ad spend with deal data across spreadsheets.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync Microsoft Ads campaign performance data into HubSpot contact properties

Automatically push campaign name, ad group, keyword, and cost-per-click data from Microsoft Ads into custom HubSpot contact properties. Track which Bing search terms and LinkedIn Audience Ads are driving your highest-value leads through the entire funnel.

Attribute closed deals in HubSpot back to Microsoft Ads campaigns and keywords

When deals close in HubSpot, automatically send revenue and conversion data back to Microsoft Ads for accurate ROAS tracking. Connect closed-loop attribution from Bing search clicks through to actual revenue without custom UTM parsing.

Create HubSpot contacts from Microsoft Ads conversion form submissions automatically

When someone completes a lead form through Microsoft Audience Ads or search campaigns, instantly create or update contacts in HubSpot with campaign source data. Trigger nurture sequences based on which ad creative or keyword drove the submission.

Pause low-performing Microsoft Ads campaigns when HubSpot lead quality drops

Monitor lead quality scores and lifecycle stage progression in HubSpot, then automatically pause or reduce budgets on Microsoft Ads campaigns generating unqualified traffic. Stop wasting spend on keywords that don't convert to sales-qualified leads.

Build automated weekly campaign performance reports combining Microsoft Ads and HubSpot data

Generate unified reports showing Microsoft Ads spend, impressions, and clicks alongside HubSpot MQLs, SQLs, and closed revenue by campaign. Eliminate manual data merging and give stakeholders a complete view from ad click to customer.

Alert sales teams when high-value Microsoft Ads leads enter HubSpot pipelines

When contacts from high-intent Microsoft Ads campaigns (like branded search or LinkedIn targeting) convert to opportunities, automatically notify sales reps with campaign context. Prioritize follow-up based on which ads and keywords drove the lead.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Microsoft/Bing Ads and HubSpot with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands both Microsoft Advertising's campaign hierarchy and HubSpot's contact, deal, and attribution models — so you can connect ad performance to revenue without custom field mapping.

AI that speaks Microsoft Ads campaigns and HubSpot CRM data

Redbird automatically maps Microsoft Ads entities like campaigns, ad groups, keywords, and conversion goals to HubSpot contacts, deals, and custom properties. Our AI understands UTM parameters, conversion tracking IDs, and how to attribute multi-touch journeys across both platforms. When campaign structures change or new conversion actions are added, Redbird adapts your syncs without breaking workflows or requiring manual schema updates.

Campaign & ad group mapping
Keyword-level attribution
Conversion goal syncing
UTM parameter parsing
10×

faster than building custom Microsoft Ads to HubSpot integrations with Zapier or API scripts

No webhook configuration, CSV exports, or manual UTM tagging rules required

Auto-generated reports

Redbird can pull from Microsoft/Bing Ads and HubSpot simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Microsoft/Bing Ads or HubSpot.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Microsoft/Bing Ads into HubSpot, or from HubSpot back into Microsoft/Bing Ads. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any Microsoft Ads campaign event or HubSpot contact activity — and take action across both platforms instantly.

Microsoft/Bing Ads
Triggers & Actions
Trigger

New conversion recorded

Triggers when a conversion goal is completed in Microsoft Ads, such as a form submission or phone call.

Trigger

Campaign budget threshold reached

Triggers when a campaign reaches a specified percentage of its daily or monthly budget.

Trigger

Ad performance drops below threshold

Triggers when click-through rate, conversion rate, or ROAS falls below defined benchmarks for a campaign or ad group.

Action

Update campaign budget

Adjust daily or monthly budget allocations for specific campaigns based on performance or external signals.

Action

Pause or activate campaign

Programmatically pause underperforming campaigns or reactivate paused campaigns based on conditions.

Action

Send conversion data

Push offline conversion events back to Microsoft Ads for enhanced ROAS and bidding optimization.

HubSpot
Triggers & Actions
Trigger

New contact created

Triggers when a new contact is added to HubSpot, including source and campaign attribution data.

Trigger

Deal stage changed

Triggers when an opportunity moves between pipeline stages, such as from MQL to SQL or SQL to closed-won.

Trigger

Contact lifecycle stage updated

Triggers when a contact progresses through lifecycle stages like subscriber, lead, or customer.

Action

Create or update contact

Add new contacts to HubSpot or update existing records with campaign source, ad creative, and keyword data.

Action

Add contact to list

Segment contacts into static or active lists based on Microsoft Ads campaign or keyword attributes.

Action

Enroll contact in workflow

Automatically trigger HubSpot nurture sequences or sales workflows based on Microsoft Ads campaign engagement.

Microsoft/Bing Ads
+
HubSpot

Ready to connect your stack?

Start syncing Microsoft/Bing Ads with HubSpot in minutes. Automate lead attribution, campaign reporting, and closed-loop conversion tracking without engineering resources.

Get started → Book a demo