Automatically sync procurement data with digital experience intelligence. Stop manually correlating supplier portal sessions with transaction outcomes, or exporting Ariba data to diagnose why buyers abandon checkout flows.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically tag FullStory sessions with Ariba account type, spend tier, contract status, and procurement role. Segment session replays by supplier classification or buyer organization to understand how different user cohorts interact with your procurement portal.
Detect rage clicks, error messages, or checkout abandonment in FullStory sessions, then cross-reference with Ariba supplier tier and contract value. Notify category managers immediately when strategic suppliers encounter portal issues that could impact relationships.
Join FullStory behavioral data with Ariba category codes, sourcing event types, and approval workflows. Identify which procurement processes have the highest drop-off rates and quantify how UX issues impact specific spend categories or regions.
Capture FullStory sessions where buyers started but didn't complete PO submission, then write structured follow-up tasks to Ariba with session replay links. Enable procurement teams to proactively resolve incomplete transactions with UX context.
Combine FullStory funnel metrics with Ariba supplier onboarding stage, contract compliance status, and payment terms. Understand how supplier lifecycle stage correlates with portal engagement and identify where new suppliers struggle most.
Detect when suppliers with active RFPs or RFQs in Ariba experience errors or abandonment during proposal submission in FullStory. Create prioritized alerts showing which sourcing events are at risk due to portal usability problems.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Ariba and FullStory with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Ariba's procurement schemas and FullStory's event taxonomy, so you can connect transaction data with behavioral intelligence without mapping fields manually.
Redbird's AI natively understands Ariba's supplier master data, purchase requisition structures, contract hierarchies, and spend classification—plus FullStory's event streams, session metadata, user segments, and funnel definitions. It automatically maps supplier IDs to session user properties, joins category codes with page paths, and correlates sourcing event timelines with behavioral metrics. No need to build custom ETL pipelines or write transformation logic to understand how procurement workflows perform in your digital experience.
faster than exporting Ariba CSVs and manually matching session IDs to supplier accounts
Redbird can pull from Ariba and FullStory simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Ariba or FullStory.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Ariba into FullStory, or from FullStory back into Ariba. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any procurement event in Ariba or behavioral signal in FullStory, then automate analysis and action across both systems.
Fires when a PO is issued to a supplier through Ariba.
Fires when a supplier submits an invoice for approval in Ariba.
Fires when a supplier contract in Ariba is within renewal window.
Write or modify supplier master data fields, spend tier, or performance ratings.
Log UX feedback or session context as a note on the supplier record.
Mark an RFP, RFQ, or auction for procurement team investigation.
Fires when a user repeatedly clicks an element in frustration during a session.
Fires when a user exits a purchase or submission flow before completion.
Fires when a user encounters an error during portal interaction.
Build a new audience segment based on Ariba account or transaction attributes.
Append supplier tier, category, or contract data to session properties.
Retrieve a shareable URL for a specific session to include in reports or tickets.
Connect Ariba and FullStory in minutes. Start understanding how procurement workflows and supplier behavior connect—without building custom data pipelines or hiring integration engineers.