Connect AppsFlyer and
NielsenIQ with AI

Sync mobile attribution data with retail sales performance to close the loop between digital acquisition and in-store conversion. Stop manually exporting campaign data and merging it with offline sales reports in spreadsheets.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Match app install cohorts to retail purchase behavior by campaign source

Automatically correlate AppsFlyer attribution data with NielsenIQ consumer panel purchases to measure which acquisition channels drive the highest offline sales velocity. Redbird matches user cohorts across platforms and generates combined performance reports.

Generate ROAS reports combining mobile ad spend with in-store sales lift

Pull AppsFlyer campaign costs and NielsenIQ retail sales data to calculate true return on ad spend across digital and physical channels. Redbird builds unified dashboards showing how mobile campaigns impact store-level product movement.

Alert marketing teams when app campaign audiences show declining retail purchase rates

Monitor NielsenIQ purchase frequency for user segments acquired through specific AppsFlyer campaigns. Automatically flag when high-value acquisition cohorts reduce their in-store buying behavior, triggering retargeting workflows.

Enrich AppsFlyer cohorts with NielsenIQ basket size and category preference data

Layer retail measurement data onto mobile attribution segments to understand what acquired users actually buy in-store. Redbird matches user identifiers and appends purchase behavior, enabling more precise audience targeting and creative personalization.

Sync regional retail performance data to optimize geo-targeted mobile campaigns

Feed NielsenIQ market share and velocity metrics by geography into AppsFlyer audience definitions. Automatically adjust mobile ad budgets and creative based on which regions show strongest retail distribution and sales performance.

Archive attribution and retail measurement data for unified customer journey analysis

Continuously sync AppsFlyer install attribution and in-app event data alongside NielsenIQ purchase panels into a combined warehouse. Redbird maintains historical records linking digital touchpoints to long-term offline buying patterns.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize AppsFlyer and NielsenIQ with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands AppsFlyer's attribution schema and NielsenIQ's retail measurement structure, automatically mapping mobile user cohorts to consumer purchase behavior without manual data wrangling.

AI that reads attribution events and retail measurement taxonomies

Redbird natively understands AppsFlyer's campaign dimensions, conversion events, and user-level attribution alongside NielsenIQ's product hierarchies, outlet categories, and consumer panel structures. It automatically joins mobile install cohorts with retail purchase data using fuzzy matching across device IDs, geography, and time windows. The AI recognizes when campaign timestamps align with purchase spikes and generates correlation analyses without requiring data engineers to build custom ETL pipelines.

Campaign-to-purchase matching
Cohort velocity analysis
Multi-touch attribution joins
Store-level performance mapping
10×

faster than building custom integrations between mobile attribution and retail measurement systems

No API documentation, no schema mapping, no manual cohort export and upload workflows

Auto-generated reports

Redbird can pull from AppsFlyer and NielsenIQ simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either AppsFlyer or NielsenIQ.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from AppsFlyer into NielsenIQ, or from NielsenIQ back into AppsFlyer. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any campaign event in AppsFlyer or retail performance change in NielsenIQ.

AppsFlyer
Triggers & Actions
Trigger

New install attributed to campaign

Fires when AppsFlyer records a new app install with attribution to a specific media source and campaign.

Trigger

In-app purchase completed

Triggers when a user completes a monetization event tracked through AppsFlyer's revenue measurement.

Trigger

Campaign ROAS threshold crossed

Activates when a campaign's return on ad spend exceeds or falls below defined performance benchmarks.

Action

Create audience segment

Build a new AppsFlyer audience based on attribution source, in-app behavior, or LTV thresholds.

Action

Update cohort metadata

Append custom attributes or tags to existing user cohorts for downstream activation and analysis.

Action

Export attribution report

Generate and extract campaign performance data with specified dimensions and conversion windows.

NielsenIQ
Triggers & Actions
Trigger

Market share change detected

Fires when a product or category experiences significant market share movement in NielsenIQ retail measurement.

Trigger

Sales velocity threshold met

Triggers when product movement per outlet crosses defined velocity benchmarks in specified geographies.

Trigger

Consumer panel purchase recorded

Activates when NielsenIQ logs a new purchase transaction from tracked consumer households.

Action

Query retail performance by region

Extract sales, distribution, and share data for specific products or categories across geographic markets.

Action

Retrieve consumer basket composition

Pull detailed purchase behavior including basket size, category mix, and shopping frequency for panel segments.

Action

Generate competitive benchmark report

Create comparative analysis showing product performance against category competitors and market trends.

AppsFlyer
+
NielsenIQ

Ready to connect your stack?

See how Redbird connects AppsFlyer mobile attribution with NielsenIQ retail measurement to show the complete path from app install to in-store purchase.

Get started → Book a demo