Automate the connection between mobile attribution and procurement spend. Stop manually reconciling marketing campaign costs with supplier invoices, exporting attribution data for finance reviews, or building custom ETL to match ad spend with procurement records.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Match mobile advertising costs from AppsFlyer campaigns to supplier purchase orders in Ariba. Redbird reconciles ad network spend with procurement records, flags discrepancies, and updates cost centers with actual attribution data for accurate financial reporting.
Append mobile marketing performance data to procurement records for media suppliers. When Ariba processes invoices from ad networks, Redbird enriches them with corresponding ROAS, LTV, and conversion metrics from AppsFlyer to validate spend efficiency.
Build automated compliance reports that cross-reference contracted rates in Ariba with actual campaign costs in AppsFlyer. Redbird identifies when ad network billing exceeds negotiated terms or when attribution shows performance below contracted KPIs.
Automatically flag suppliers in Ariba when AppsFlyer detects ad fraud from their traffic sources. Redbird creates supplier performance incidents in Ariba, attaches fraud detection reports, and triggers compliance workflows for networks showing suspicious install patterns.
Sync finalized invoice amounts from Ariba back to AppsFlyer cost records for accurate ROAS calculations. When procurement reconciles and approves final billing, Redbird updates campaign cost data in AppsFlyer to reflect actual spend versus estimated costs.
Automatically organize and store attribution performance data by procurement supplier and contract term. Redbird structures AppsFlyer campaign data according to Ariba supplier hierarchies and contract periods for audit trails and renewal analysis.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize AppsFlyer and Ariba with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both mobile attribution schemas and procurement data models, so you can connect marketing performance to supplier spend without custom data pipelines.
Redbird's AI understands AppsFlyer's attribution structure—campaign IDs, media source hierarchies, event taxonomies, and cohort segments—and maps them to Ariba's procurement framework of suppliers, cost centers, purchase orders, and contract line items. The system automatically reconciles ad network naming conventions with supplier master data, matches campaign spend windows to billing periods, and aligns attribution metrics with procurement KPIs. No need to maintain lookup tables or write transformation logic for every new ad network.
faster marketing spend reconciliation than exporting CSVs and manual matching
Redbird can pull from AppsFlyer and Ariba simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either AppsFlyer or Ariba.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from AppsFlyer into Ariba, or from Ariba back into AppsFlyer. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from attribution events in AppsFlyer or procurement workflows in Ariba—Redbird handles the data mapping between systems.
Fires when daily or lifetime campaign spend surpasses budget limits set in AppsFlyer.
Triggers when AppsFlyer's anti-fraud system flags suspicious install or click patterns from an ad network.
Activates when return on ad spend for campaigns from a specific media source falls beneath threshold.
Write corrected cost amounts to AppsFlyer campaigns based on finalized procurement invoices.
Apply Ariba supplier identifiers to AppsFlyer media source records for cross-system tracking.
Generate and sync attribution performance reports segmented by procurement contract period.
Fires when Ariba processes a new invoice from a media supplier or ad network partner.
Triggers when a PO for marketing services or media spend is approved and issued in Ariba.
Activates when supplier contract end date is within specified threshold for performance review.
Log supplier quality issues in Ariba when attribution data shows fraud or underperformance.
Write finalized campaign spend from AppsFlyer to corresponding purchase order line items.
Attach AppsFlyer performance metrics to supplier invoices for finance validation and approval.
See how Redbird AI connects AppsFlyer attribution data with Ariba procurement workflows—no custom integrations or manual spend reconciliation required.