Connect Amplitude and
Workday with AI

Automatically sync product usage insights with workforce data to measure team productivity impact, report on feature adoption by department, and connect employee engagement to customer outcomes. Stop manually exporting analytics CSVs and rebuilding reports in spreadsheets.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync product engagement metrics to Workday for team performance analysis

Automatically push feature adoption rates, active user counts, and engagement metrics from Amplitude into Workday's reporting layer, segmented by department or team. Connect product usage data to headcount, org structure, and budget allocation to measure productivity per dollar spent.

Report on retention cohorts by customer success team and territory

Pull customer retention metrics from Amplitude and join them with Workday employee territory and team assignments. Generate automated reports that show which CS teams drive the strongest user retention and lowest churn rates.

Alert finance when high-value feature usage drops below forecast

Monitor critical feature engagement in Amplitude and trigger alerts in Workday when usage among enterprise accounts falls below projections. Automatically flag revenue-impacting trends for FP&A teams to incorporate into forecasts and budget adjustments.

Enrich product analytics with employee org chart and cost center data

Pull department structure, cost centers, and team assignments from Workday into Amplitude to segment product usage by internal teams. Understand which parts of your organization drive adoption, run the most experiments, or need training.

Automate quarterly business review reports combining product and workforce KPIs

Generate executive reports that combine Amplitude's product engagement and revenue metrics with Workday's headcount, attrition, and financial data. Automatically compile QBR decks showing how team growth correlates with product expansion and user retention.

Sync new hire cohorts from Workday to track onboarding product adoption

Automatically create behavioral cohorts in Amplitude based on Workday new hire dates, departments, and roles. Track how quickly employees adopt internal tools, which teams have the fastest time-to-productivity, and where onboarding needs improvement.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Amplitude and Workday with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both Amplitude's event taxonomies and behavioral schemas alongside Workday's HCM and financial structures, so you can connect product insights to workforce planning without custom ETL.

AI that maps product events to organizational hierarchies

Redbird automatically understands Amplitude's event properties, user attributes, and cohort definitions, then maps them to Workday's supervisory organizations, cost centers, and worker records. The AI recognizes when to join behavioral segments with employee dimensions, how to aggregate engagement metrics by department or location, and which Amplitude metrics align with Workday's financial planning categories. No need to write custom scripts to reconcile user IDs with employee records or manually match product teams to org chart structures.

Event property mapping
Org hierarchy joins
Behavioral cohort sync
Cost center attribution
10×

Faster than exporting Amplitude dashboards and rebuilding reports in Workday's analytics layer

No CSV exports, VLOOKUP formulas, or manual data reconciliation between systems

Auto-generated reports

Redbird can pull from Amplitude and Workday simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amplitude or Workday.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Amplitude into Workday, or from Workday back into Amplitude. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any user behavior event in Amplitude or workforce change in Workday, then take action across both platforms.

Amplitude
Triggers & Actions
Trigger

Retention cohort drops below threshold

Trigger when a cohort's retention rate falls below a defined percentage or benchmark.

Trigger

Feature adoption reaches target milestone

Fire when a specific feature crosses adoption thresholds by user segment or account tier.

Trigger

Experiment reaches statistical significance

Trigger when an A/B test achieves significance and a winning variant is determined.

Action

Create behavioral cohort from employee segment

Build a new user cohort in Amplitude based on employee attributes pulled from Workday.

Action

Update user properties with org data

Enrich Amplitude user profiles with department, cost center, or manager information from Workday.

Action

Export engagement metrics by team

Push segmented product usage and engagement data from Amplitude to downstream reporting.

Workday
Triggers & Actions
Trigger

New employee starts in department

Trigger when a worker record is activated for a specific org unit or job family.

Trigger

Headcount exceeds budget allocation

Fire when actual headcount or planned hires cross budgeted FTE limits for a cost center.

Trigger

Organizational change is published

Trigger when supervisory org structures, team assignments, or reporting lines are updated.

Action

Create custom report with product metrics

Generate a Workday report that includes Amplitude engagement data joined to workforce dimensions.

Action

Update financial planning assumptions

Push product usage forecasts or revenue metrics from Amplitude into Workday's FP&A models.

Action

Tag workers with product usage cohort

Add custom attributes to employee records indicating their product adoption tier or engagement level.

Amplitude
+
Workday

Ready to connect your stack?

Stop rebuilding reports that combine product analytics and workforce data. Redbird connects Amplitude and Workday so your teams can see the full picture without the manual work.

Get started → Book a demo