Sync digital analytics with workforce data automatically. Stop manually exporting behavioral metrics to spreadsheets, reconciling employee segments with HR data, or building custom reports that combine customer insights and organizational context.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically match Adobe Analytics authenticated user behavior to Workday employee records and organizational hierarchy. Surface which departments, teams, or roles drive the most product adoption, feature usage, or digital engagement. Deliver enriched reports to HR and product leadership without manual data joins.
Send Adobe Analytics conversion and revenue attribution metrics into Workday financial planning modules. Automatically update marketing performance datasets with multi-touch attribution results aligned to fiscal periods. Enable finance teams to analyze marketing spend efficiency without waiting for manual reports.
Trigger notifications to digital analytics teams when major organizational changes occur in Workday—like department restructures, new role definitions, or employee exits. Keep Adobe Analytics audience segments, employee-based cohorts, and internal user exclusions accurate without manual monitoring.
Automatically build unified reports that layer Adobe Analytics customer behavior data with Workday workforce metrics like headcount growth, team capacity, and departmental budgets. Deliver context-rich analysis showing how organizational scale correlates with digital engagement or revenue patterns.
When new employees are added to Workday, automatically create corresponding user segments in Adobe Analytics to track internal product adoption, training portal engagement, and onboarding journey completion. Measure employee digital experience without manual segment setup.
When Workday processes employee terminations, automatically flag or archive associated Adobe Analytics authenticated session data. Maintain data governance and compliance policies across analytics and HR systems without manual cross-referencing.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Adobe Analytics and Workday with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Adobe Analytics event schemas, eVars, props, and segment logic alongside Workday's organizational hierarchies, worker records, and financial structures—so your data flows intelligently between systems.
Redbird automatically maps Adobe Analytics visitor IDs, authenticated user attributes, and custom event properties to Workday employee records, cost centers, and organizational units. The platform recognizes how to join behavioral data with HR dimensions like department, location, job family, and manager hierarchy. It handles Adobe's complex segment definitions and classification rules while respecting Workday's security domains and position management structures—no manual field mapping or brittle API scripts required.
faster than exporting Adobe data to CSV and manually joining with Workday reports
Redbird can pull from Adobe Analytics and Workday simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or Workday.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Adobe Analytics into Workday, or from Workday back into Adobe Analytics. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any digital analytics event or workforce change, and update either system with the intelligence you need.
When a user enters or exits a defined Adobe Analytics segment based on behavioral criteria.
When a tracked conversion event occurs with specific eVar, prop, or contextData values.
When an Adobe Analytics workspace or scheduled report finishes generating new data.
Build new calculated metrics in Adobe Analytics using data from other systems.
Modify Adobe Analytics segment rules based on external data changes or business logic.
Apply classification values to Adobe Analytics dimensions using enriched external data.
When a new worker record is created in Workday with an active hire date.
When departments restructure, cost centers change, or supervisory organizations are updated.
When a worker's employment status changes to terminated or their position is eliminated.
Write data back to custom Workday worker fields like digital engagement scores or product certification status.
Generate Workday journal entries based on marketing attribution or digital revenue data.
Add contextual digital analytics data to Workday business processes like performance reviews or planning cycles.
See how Redbird AI syncs Adobe Analytics and Workday automatically—turning behavioral data and workforce insights into unified intelligence without the manual export-import cycle.