Sync digital product engagement data with retail sales performance automatically. Stop manually reconciling app behavior metrics with in-store sales trends, and start analyzing how digital touchpoints drive CPG purchase conversion across natural and specialty channels.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically append Amplitude feature adoption and engagement scores to SPINS retail performance records. Correlate which in-app recipe views, coupon activations, or product locator searches correspond with SKU velocity in natural channel accounts. Surface which digital behaviors predict retail lift.
When SPINS data shows a product launching in new retail accounts or hitting distribution thresholds, automatically update Amplitude user segments to reflect market availability. Enable product teams to measure engagement only among users with actual store access, eliminating noise from unserviced geographies.
Automatically compile reports that show app feature usage alongside SPINS category sales trends and competitive share shifts. Deliver unified insights to brand managers showing how digital campaigns correlate with velocity changes across Whole Foods, Sprouts, and independent natural retailers.
Monitor both datasets to identify SKUs with declining SPINS velocity where corresponding app engagement metrics also dropped. Send alerts when retail scan data and digital product usage both trend negative, signaling issues requiring cross-functional intervention beyond standard channel analysis.
When Amplitude A/B tests conclude, automatically pull matching-period SPINS sales data for tested user cohorts' geographic markets. Create lasting records showing whether feature changes that improved digital engagement also correlated with retail sales lift in natural channels.
Use SPINS data showing which retail accounts are experiencing stock-outs, distribution gaps, or competitive pressure, then update Amplitude user properties based on shoppers' likely store preferences. Enable marketing to suppress store locator notifications or adjust messaging for users in affected retail territories.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Amplitude and SPINS with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Amplitude's behavioral event schemas and SPINS retail scan data structures, so you can connect digital product analytics with natural channel sales performance without middleware.
Redbird automatically maps Amplitude user properties, event streams, and cohort definitions to SPINS brand hierarchies, UPC-level sales records, and retail account structures. The AI recognizes when digital engagement metrics should be joined to scan data by geography, time period, or product category — then handles timezone conversions, aggregation-level mismatches, and schema differences between behavioral events and POS transactions. No need to build custom ETL pipelines or maintain complex lookup tables between digital user segments and retail distribution footprints.
faster than joining digital analytics and retail scan data in BI tools
Redbird can pull from Amplitude and SPINS simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amplitude or SPINS.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Amplitude into SPINS, or from SPINS back into Amplitude. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any user behavior event in Amplitude or any retail sales change in SPINS — then take action across your entire stack.
Fires when a user performs a tracked event like recipe save, store locator search, or loyalty enrollment.
Triggers when users enter or exit behavioral segments based on engagement, retention stage, or feature adoption.
Activates when an A/B test completes and statistical significance thresholds are met for conversion metrics.
Add custom properties to Amplitude user profiles based on SPINS market availability, retail account presence, or category trends.
Modify cohort membership rules in Amplitude to reflect retail distribution changes or geographic market shifts from SPINS.
Write events to Amplitude that include enriched context from SPINS like nearby retail velocity or competitive share data.
Fires when retail scan data shows a product's unit sales rate increases or decreases beyond defined benchmarks.
Triggers when SPINS detects a product gained distribution in a new store location or retail chain.
Activates when category-level data shows significant changes in brand share versus competitors in natural channels.
Retrieve SPINS retail data filtered by product category, retail account type, or geographic market for analysis.
Extract category trends and competitor performance metrics from SPINS for specific time periods or retail channels.
Generate reports showing which retail accounts carry specific SKUs and their authorized vs actual distribution coverage.
Stop exporting CSVs to connect digital product behavior with retail sales performance. Redbird syncs Amplitude and SPINS automatically, so your team can analyze how app engagement drives natural channel velocity.