Sync behavioral segments and product engagement data from Amplitude directly into Salesforce Marketing Cloud. Stop manually exporting CSVs, reconciling user IDs, and waiting days to activate high-intent audiences in your campaigns.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When cohorts update in Amplitude—high-intent users, power users, at-risk churn segments—Redbird syncs them to Marketing Cloud Data Extensions within minutes. No CSV exports, no manual imports, no stale segments.
When users complete onboarding, adopt key features, or reach engagement thresholds in Amplitude, automatically add them to Marketing Cloud journeys. Product behavior drives messaging in real-time.
Push feature adoption metrics, engagement scores, and lifecycle stage data from Amplitude into Marketing Cloud contact records. Personalize campaigns based on actual product usage, not just demographic data.
Track which email campaigns, sends, and journey steps drive product engagement and retention. Redbird syncs Marketing Cloud engagement events into Amplitude so product teams see the full customer journey.
Monitor critical Amplitude cohorts—trial users showing buying signals, enterprise accounts at risk—and get notified before syncing to Marketing Cloud. Validate audience quality before campaign activation.
Build unified dashboards showing how Marketing Cloud campaigns affect Amplitude metrics like feature adoption, activation rate, and revenue. Stop switching between platforms to understand marketing's product impact.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Amplitude and Salesforce Marketing Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Amplitude's event taxonomy, user properties, and cohort definitions alongside Marketing Cloud's Data Extensions, Journey Builder, and Contact model—so your behavioral data flows into campaigns without transformation errors.
Redbird maps Amplitude user IDs to Marketing Cloud Subscriber Keys, translates event properties into Data Extension fields, and handles schema differences automatically. When cohort definitions change or new user properties are added in Amplitude, Redbird updates Marketing Cloud structures without breaking journeys. No need to manually maintain field mappings or write custom SQL queries.
faster audience activation from product behavior to campaign launch
Redbird can pull from Amplitude and Salesforce Marketing Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amplitude or Salesforce Marketing Cloud.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Amplitude into Salesforce Marketing Cloud, or from Salesforce Marketing Cloud back into Amplitude. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any product event in Amplitude or campaign interaction in Marketing Cloud—Redbird handles the rest.
When users enter or exit behavioral cohorts like power users, at-risk, or trial converters.
When Amplitude detects users moving between stages like activated, retained, or dormant.
When users complete key events or hit engagement milestones defined in Amplitude.
Write engagement scores, feature flags, or custom attributes back into Amplitude user profiles.
Build Amplitude cohorts programmatically based on Marketing Cloud campaign data.
Track marketing interactions as events in Amplitude for unified behavioral analysis.
When Marketing Cloud sends an email or a subscriber opens a message in any campaign.
When contacts enter, complete, or exit a Journey Builder path or decision split.
When subscriber records or custom Data Extension rows are created or modified.
Insert or upsert subscriber records into Data Extensions for journey entry or segmentation.
Enrich subscriber profiles with product engagement data, scores, or lifecycle stages.
Inject contacts into running journeys based on real-time product behavior from Amplitude.
Sync Amplitude behavioral data with Salesforce Marketing Cloud in minutes. Redbird handles the complexity so your growth and product teams can activate audiences based on actual product engagement.