Connect Amplitude and
Circana with AI

Sync digital product analytics with retail performance data automatically. Stop manually exporting Amplitude cohorts and matching them to Circana sales reports. Let Redbird AI enrich behavioral segments with point-of-sale trends, automate competitive analysis, and build unified dashboards across digital and retail channels.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enrich Amplitude user segments with Circana purchase and retail sales data

Automatically append Circana retail transaction patterns and category penetration metrics to Amplitude behavioral cohorts. Match digital engagement data with actual purchase behavior from panel data. Surface which in-app behaviors correlate with retail sales performance across channels.

Sync Amplitude feature adoption metrics to Circana for competitive context analysis

Push product engagement and feature usage data from Amplitude into Circana datasets to contextualize digital behavior alongside market share trends. Understand how feature releases correlate with retail performance. Build unified views of digital product impact on shelf velocity and category growth.

Generate automated reports combining Amplitude retention cohorts with Circana sales trends

Build weekly or monthly reports that overlay user lifecycle stages from Amplitude with retail sales performance from Circana. Identify when high-engagement user segments correspond to market share gains or promotional lift. Automate executive dashboards merging digital and retail KPIs.

Alert product teams when Circana category shifts diverge from Amplitude engagement patterns

Monitor for discrepancies between digital product usage trends and retail sales trajectories. Trigger notifications when Amplitude shows strong feature adoption but Circana reveals declining category share. Surface early warnings when in-app behavior doesn't translate to retail conversion.

Archive Amplitude experiment results enriched with Circana promotional effectiveness data

Capture A/B test outcomes from Amplitude and automatically append corresponding Circana retail lift metrics and promotional performance. Build a historical library of experiments with both digital engagement impact and real-world sales results. Enable data science teams to model relationships between product changes and retail outcomes.

Automate Circana competitive data sync into Amplitude properties for behavioral targeting

Push category trends, competitor market share, and pricing data from Circana into Amplitude as user or event properties. Enable product teams to segment users by their category context and competitive environment. Build personalized in-app experiences based on regional retail dynamics.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Amplitude and Circana with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Amplitude's event taxonomy and behavioral cohort structure alongside Circana's point-of-sale schemas, panel hierarchies, and market measurement frameworks.

AI that maps digital behavior to retail performance automatically

Redbird's AI interprets Amplitude event streams, user properties, and cohort definitions while understanding Circana's retail sales hierarchies, category structures, and panel segments. It automatically matches behavioral segments to geographic markets, aligns product feature adoption timelines with promotional calendars, and joins user lifecycle stages with purchase frequency metrics. No custom field mapping or manual schema reconciliation required.

Event property enrichment
Cohort-to-panel matching
Category hierarchy mapping
Time-series alignment
10×

faster than exporting Amplitude cohorts and manually matching to Circana reports in spreadsheets

No CSV exports, VLOOKUP formulas, or separate BI tools needed to merge digital and retail datasets

Auto-generated reports

Redbird can pull from Amplitude and Circana simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amplitude or Circana.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Amplitude into Circana, or from Circana back into Amplitude. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any event in Amplitude or data update in Circana, then take action across your entire analytics stack.

Amplitude
Triggers & Actions
Trigger

User enters retention cohort

Trigger when a user qualifies for a specific retention segment or lifecycle stage in Amplitude.

Trigger

Feature adoption threshold reached

Trigger when a feature hits a defined usage milestone or adoption rate across a user segment.

Trigger

Experiment reaches significance

Trigger when an A/B test achieves statistical significance or completes its evaluation period.

Action

Create behavioral cohort

Automatically build and save new user segments based on combined Amplitude events and Circana purchase patterns.

Action

Update user properties

Enrich Amplitude user profiles with Circana category affinity, purchase frequency, or competitive share data.

Action

Log custom event

Send Circana retail milestones or category shifts into Amplitude as trackable product events for analysis.

Circana
Triggers & Actions
Trigger

Market share threshold crossed

Trigger when a brand or category crosses a defined market share level in Circana retail data.

Trigger

Promotional period starts or ends

Trigger at the beginning or completion of a promotional calendar event tracked in Circana systems.

Trigger

Category trend reversal detected

Trigger when Circana identifies a significant change in category trajectory or competitive dynamics.

Action

Update sales performance dataset

Push Amplitude engagement metrics into Circana analytics environments for unified retail-digital reporting.

Action

Enrich panel data record

Append digital behavior attributes from Amplitude to corresponding panelist or household records in Circana.

Action

Tag competitive event

Automatically flag competitor launches, pricing changes, or share shifts in Circana with corresponding Amplitude timelines.

Amplitude
+
Circana

Ready to connect your stack?

See how Redbird AI syncs Amplitude product analytics with Circana retail performance data in minutes. Stop manually bridging digital engagement and point-of-sale insights.

Get started → Book a demo