Automate the flow between your programmatic advertising platform and B2B intelligence data. Stop manually exporting intent signals to build audiences, reconciling campaign exposure with pipeline data, or updating account lists across systems. Redbird syncs The Trade Desk and ZoomInfo so your ad targeting reflects real-time buying intent.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When ZoomInfo detects intent spikes for target accounts, Redbird instantly creates or updates custom audience segments in The Trade Desk. Your programmatic campaigns target companies actively researching your solutions without manual CSV uploads or audience builders.
Push impression, click, and video completion data from The Trade Desk back into ZoomInfo account records. Sales and marketing teams see which accounts have been exposed to specific campaigns, creative, or messages when prioritizing outreach.
Automatically convert ZoomInfo saved searches and account lists into targetable audiences in The Trade Desk. When your ICP criteria or ABM lists change in ZoomInfo, your programmatic targeting updates without manual intervention.
Monitor campaign engagement in The Trade Desk and trigger notifications when priority accounts from ZoomInfo show specific behaviors. Sales receives context-rich alerts when target accounts engage with video ads, visit key landing pages, or hit frequency thresholds.
Cross-reference Trade Desk campaign exposure data with ZoomInfo opportunity and contact records to measure advertising impact on pipeline. Redbird aggregates impression frequency, creative exposure, and conversion paths for accounts that entered your funnel.
Identify accounts that have hit impression frequency thresholds in The Trade Desk and automatically exclude them from ZoomInfo-powered email or calling campaigns. Prevent oversaturation by coordinating advertising and outbound prospecting efforts across platforms.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize The Trade Desk and ZoomInfo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both The Trade Desk's campaign structures and ZoomInfo's intelligence schema, so your intent data and ad targeting stay in perfect sync without custom code.
Redbird maps between The Trade Desk's advertiser IDs, campaign hierarchies, audience segment taxonomies, and impression logs with ZoomInfo's account profiles, contact records, intent topics, and scoops. Our AI handles identifier matching across domain names, company hierarchies, and contact-to-household resolution so your targeting audiences reflect accurate buying signals. When ZoomInfo intent scores update or Trade Desk campaigns deliver impressions, both systems stay synchronized without middleware or transformation scripts.
faster audience activation from intent signals to live campaigns
Redbird can pull from The Trade Desk and ZoomInfo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either The Trade Desk or ZoomInfo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from The Trade Desk into ZoomInfo, or from ZoomInfo back into The Trade Desk. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from campaign events in The Trade Desk or intelligence signals in ZoomInfo, then take action across your entire stack.
Fires when a campaign reaches specified spend, impression, or conversion thresholds.
Triggers when new audience segments are added or existing segments are modified.
Activates when specific accounts or domains hit configured frequency limits.
Build new targetable audiences or refresh existing segments with updated account lists.
Modify spend distribution across campaigns or ad groups based on performance signals.
Exclude specific domains or company identifiers from targeting across campaigns.
Fires when accounts show significant increases in research activity for monitored keywords.
Triggers when new companies match saved search criteria or are manually added to lists.
Activates when new decision-makers or influencers are discovered at target accounts.
Update ZoomInfo account records with campaign exposure, engagement, or attribution data.
Build new account queries or modify existing searches based on external signals.
Apply custom tags indicating which advertising campaigns or creatives accounts have seen.
Join teams using Redbird to sync The Trade Desk with ZoomInfo and close the loop between intent signals and programmatic advertising. Build your first workflow in minutes.