Redbird AI syncs Xumo streaming metrics directly into Tableau dashboards, so media and analytics teams can stop exporting CSVs, manually refreshing data sources, and rebuilding CTV performance reports. Automate the flow between your streaming platform and visualization layer.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull viewership data, watch time, and engagement metrics from Xumo into Tableau data sources. Keep executive dashboards current without manual exports. Surface streaming performance trends as they happen across your smart TV footprint.
Flow ad impression data, fill rates, and monetization metrics from Xumo directly into Tableau workbooks. Create automated reporting that shows advertiser performance and inventory utilization. Eliminate weekly manual data pulls for revenue stakeholders.
Push audience segmentation analysis and demographic breakdowns from Tableau back to Xumo content tags. Enhance content targeting with data-driven viewer profiles. Connect your analytics layer to content operations workflows.
Monitor Tableau dashboards tracking Xumo performance metrics and trigger notifications when thresholds are breached. Catch viewership drops, buffering spikes, or inventory issues immediately. Turn visualization insights into operational alerts.
Capture daily rollups of channel-level metrics from Xumo and append to historical Tableau data extracts. Build long-term trend analysis without database sprawl. Maintain clean, queryable archives of streaming performance over time.
Combine Xumo viewership with data from ad servers, CMSs, and attribution platforms in unified Tableau dashboards. Orchestrate multi-source refresh schedules so blended views stay synchronized. Deliver comprehensive CTV analytics without manual data wrangling.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Tableau and Xumo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Tableau's data source schemas and Xumo's streaming analytics APIs, so you can connect CTV metrics to visualization workflows without custom ETL or manual mapping.
Redbird maps Xumo's viewership events, content metadata, ad impressions, and audience metrics to Tableau dimensions, measures, and calculated fields automatically. The platform handles time-series aggregation, deduplication of streaming events, and schema evolution as both systems update. Whether you're working with Xumo channel analytics, device-level data, or advertiser reporting APIs, Redbird structures everything for immediate visualization in Tableau workbooks.
faster than exporting CSVs and rebuilding Tableau extracts manually
Redbird can pull from Tableau and Xumo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Tableau or Xumo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Tableau into Xumo, or from Xumo back into Tableau. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any streaming event in Xumo or dashboard update in Tableau, then take action across your entire media and analytics stack.
Fire when a Tableau workbook is published, refreshed, or modified by users.
Trigger when a Tableau extract or live connection finishes refreshing from underlying sources.
Detect when metrics in Tableau calculations exceed defined performance or anomaly thresholds.
Add new Tableau data sources or append rows to existing extracts programmatically.
Trigger Tableau extract refreshes based on external events or custom conditions.
Programmatically modify Tableau dashboard filters, parameters, or user settings.
Fire when Xumo publishes fresh streaming metrics, watch time, or engagement data.
Trigger when a channel or program reaches viewership, completion rate, or engagement benchmarks.
Detect when Xumo reports new ad impression counts, fill rates, or monetization data.
Modify Xumo content descriptors, categories, or targeting attributes based on analytics insights.
Write custom markers or notes to Xumo's event stream for operational tracking.
Pull defined audience cohorts or viewer segments from Xumo for downstream analysis.
Stop exporting Xumo data to spreadsheets and manually updating Tableau dashboards. Redbird AI syncs your streaming analytics and visualization tools automatically, so your media and analytics teams can focus on insights instead of data pipelines.