Redbird AI syncs social engagement data, audience insights, and campaign performance between Sprout Social and The Trade Desk automatically. Stop exporting CSVs to build audiences from social behavior or manually reconciling organic and paid performance across channels.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically sync high-engagement audiences from Sprout Social to The Trade Desk for retargeting. When users interact with specific content, hashtags, or campaigns in social channels, add them to custom audience segments for programmatic activation across display, video, and CTV.
Push programmatic ad metrics—impressions, clicks, video completion rates, and conversions—from The Trade Desk into Sprout Social custom fields or linked datasets. Marketing teams get unified social and paid media performance in one view without switching platforms.
Monitor The Trade Desk campaign flights and cross-reference with Sprout Social mention volume, sentiment shifts, or hashtag trends. When programmatic campaigns trigger social conversation surges, notify community managers to engage in real time and capture momentum.
Export top-performing social content metadata—creative formats, messaging themes, engagement rates—from Sprout Social to The Trade Desk as structured audience or contextual signals. Media buyers optimize programmatic creative and placement strategies based on proven organic performance patterns.
When social campaigns run alongside programmatic flights, automatically link The Trade Desk campaign IDs, spend, and performance data to corresponding Sprout Social campaigns. Create a unified archive of cross-channel campaign metadata for analysis and compliance without manual tagging.
When Sprout Social detects negative sentiment spikes, brand crises, or problematic mentions, automatically update The Trade Desk suppression lists to pause targeting affected audience segments. Protect brand safety and prevent wasted ad spend during reputation issues without manual intervention.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Sprout Social and The Trade Desk with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Sprout Social's engagement schema and The Trade Desk's audience taxonomy, so your social insights and programmatic data stay synchronized without custom API work.
Redbird parses Sprout Social's post-level metrics, profile tags, audience segments, and listening queries alongside The Trade Desk's data group IDs, audience segments, campaign hierarchies, and conversion events. The AI maps engagement cohorts to targetable audiences, reconciles campaign naming conventions across platforms, and structures cross-channel attribution without hardcoded field mappings. When schema changes or new campaign types launch, Redbird adapts automatically.
faster than building custom API scripts to sync social audiences and programmatic data
Redbird can pull from Sprout Social and The Trade Desk simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Sprout Social or The Trade Desk.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Sprout Social into The Trade Desk, or from The Trade Desk back into Sprout Social. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any social engagement event or programmatic campaign change, and route data exactly where teams need it.
Fires when content goes live across connected social networks in Sprout Social.
Fires when a post, hashtag, or campaign hits defined engagement rate or volume milestones.
Fires when listening queries identify sentiment changes or unusual mention patterns.
Extract user profiles or engagement cohorts from Sprout Social based on activity or tags.
Apply custom tags to social profiles in Sprout Social based on external campaign data.
Write cross-channel performance data into Sprout Social's reporting module or custom fields.
Fires when a programmatic campaign in The Trade Desk launches, pauses, or completes.
Fires when campaign or ad group spend hits predefined budget levels in The Trade Desk.
Fires when CTR, conversion rate, or frequency deviates from historical campaign norms.
Add or remove user IDs from first-party audience segments in The Trade Desk data groups.
Upload or modify exclusion audiences to prevent ad delivery to specific user cohorts.
Write custom conversion or engagement events to The Trade Desk for attribution and optimization.
Redbird AI syncs Sprout Social and The Trade Desk so your social insights fuel smarter programmatic targeting and your paid performance data flows back to marketing reports automatically.