Sync social audiences to programmatic campaigns, automate performance reporting across channels, and optimize ad spend based on real-time sentiment and engagement data. No more manual exports, CSV uploads, or disjointed campaign analysis between your social listening and programmatic buying platforms.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Identify users engaging with specific content themes or brand mentions in Sprinklr, then automatically create and update audience segments in The Trade Desk for targeted retargeting. Update audience membership daily based on ongoing social behavior and sentiment shifts.
Detect users with negative sentiment or open support cases in Sprinklr and automatically add them to suppression segments in The Trade Desk. Prevent wasted ad spend on frustrated customers while service teams work to resolve issues.
When new campaigns go live in The Trade Desk, automatically configure brand and competitor monitoring dashboards in Sprinklr to track social response. Capture sentiment and conversation volume spikes tied to specific campaign flights or creative variations.
Combine engagement metrics, sentiment scores, and audience insights from Sprinklr with impression, conversion, and spend data from The Trade Desk. Automatically generate weekly reports showing how social conversation correlates with programmatic campaign performance and ROAS.
Monitor sentiment trends in Sprinklr for brands running active programmatic campaigns in The Trade Desk. Send immediate alerts to media teams when negative sentiment spikes, enabling rapid campaign adjustments or creative pauses before brand safety issues escalate.
Pull detailed engagement patterns, topic affinities, and interest signals from Sprinklr social data and append them to first-party audience segments in The Trade Desk. Enable more precise targeting by layering social behavior insights onto existing customer data for programmatic activation.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Sprinklr and The Trade Desk with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Sprinklr's social listening taxonomy and The Trade Desk's audience segmentation model, so your social insights translate directly into programmatic targeting strategies.
Redbird maps Sprinklr's engagement metrics, sentiment classifications, profile attributes, and conversation metadata to The Trade Desk's audience segments, UID2 identifiers, and campaign taxonomies. The AI understands how to transform social behavior signals into actionable targeting criteria, match user identifiers across platforms, and structure data for real-time audience activation. Whether you're syncing audiences, enriching segments with sentiment scores, or correlating campaign performance across channels, Redbird handles the schema translation automatically.
faster than building custom audience sync pipelines between social listening and DSP platforms
Redbird can pull from Sprinklr and The Trade Desk simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Sprinklr or The Trade Desk.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Sprinklr into The Trade Desk, or from The Trade Desk back into Sprinklr. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any social listening event or programmatic campaign change, then take action across both platforms instantly.
Fires when brand or topic sentiment score moves above or below defined thresholds in monitored social conversations.
Triggers when user membership changes in a Sprinklr audience segment based on engagement behavior or profile criteria.
Detects when social posts exceed engagement rate benchmarks or drive significant conversation volume within specified timeframes.
Automatically configure new brand, competitor, or keyword monitoring topics with custom rules and sentiment models.
Apply custom tags or classifications to user profiles based on engagement patterns, sentiment history, or external data sources.
Pull detailed engagement metrics, conversation threads, and audience insights for specific topics, campaigns, or time periods.
Fires when programmatic campaigns launch, pause, or complete across display, video, CTV, or other channels.
Triggers when new first-party or third-party audience segments become available for targeting in The Trade Desk.
Detects when campaigns cross spend, impression, conversion, or ROAS benchmarks during active flight periods.
Add or remove user identifiers from existing audience segments for real-time targeting adjustments across active campaigns.
Build new suppression segments to exclude specific users from ad delivery based on external signals or business rules.
Extract spend, impression, reach, frequency, and conversion metrics for specific campaigns, line items, or date ranges.
Join teams using Redbird AI to sync social insights with programmatic campaigns, eliminate manual audience uploads, and build unified views of cross-channel performance. Connect Sprinklr and The Trade Desk in minutes, not months.