Connect SPINS and
Workday with AI

Sync retail sales data from SPINS directly into Workday financial planning and workforce analytics. Stop manually exporting market performance reports, reconciling headcount against sales targets, and copying CPG metrics into spreadsheets for budget reviews.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync weekly SPINS retail sales data into Workday custom reports for finance

Automatically pull retail scan data, market share, and category performance from SPINS and push structured datasets into Workday custom reporting objects. Finance teams see up-to-date CPG sales metrics alongside P&L and workforce data without manual exports.

Enrich Workday headcount reports with SPINS sales-per-employee metrics for natural channel

Combine employee headcount and compensation data from Workday with corresponding retail sales performance from SPINS. Create productivity benchmarks that show revenue per FTE by brand, category, or sales region in the natural products channel.

Alert finance leadership when SPINS market share drops below headcount investment thresholds

Monitor SPINS category share and velocity trends against Workday headcount and budget allocation. Trigger alerts when retail performance declines don't justify current staffing levels, enabling proactive workforce planning adjustments.

Generate monthly board reports combining Workday financials with SPINS retail performance data

Automatically compile executive dashboards that merge Workday expense data, headcount metrics, and payroll costs with SPINS retail sales, distribution growth, and market trends. Eliminate manual consolidation of CPG performance and financial statements.

Sync Workday organization changes back to SPINS custom fields for territory alignment

When Workday organization structure updates occur—new sales territories, role changes, or team realignments—automatically update corresponding custom attributes in SPINS to maintain accurate retail data segmentation by responsible team or region.

Archive quarterly SPINS performance snapshots in Workday for compensation and bonus planning

Capture point-in-time SPINS retail sales, distribution metrics, and competitive performance data and store it in Workday custom objects. HR and finance teams access historical CPG performance when calculating variable compensation tied to market share goals.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize SPINS and Workday with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands SPINS retail scan data structures and Workday's financial and HCM schemas, so you can connect CPG performance metrics to enterprise planning without middleware.

AI that reads SPINS hierarchies and Workday custom objects

Redbird automatically maps SPINS product hierarchies, retail account structures, and time-series sales data to Workday's custom report fields, financial dimensions, and organizational attributes. Our AI handles category taxonomies, UPC-level detail, and distribution metrics from SPINS alongside Workday cost centers, supervisory orgs, and budget line items. No manual field mapping or transformation scripts required—just describe the metrics you need and Redbird structures the data flow.

SPINS product & category hierarchies
Workday financial dimensions
Retail scan time-series data
Custom HCM reporting objects
10×

faster than exporting SPINS CSVs and manually uploading to Workday reports

No Python scripts to parse SPINS formats or Workday API authentication code

Auto-generated reports

Redbird can pull from SPINS and Workday simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either SPINS or Workday.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from SPINS into Workday, or from Workday back into SPINS. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any SPINS data update or Workday transaction—no code required.

SPINS
Triggers & Actions
Trigger

New weekly retail sales data available

Fires when SPINS publishes updated scan data for your subscribed categories or accounts.

Trigger

Market share threshold crossed

Triggers when your brand's category share moves above or below defined benchmarks in SPINS.

Trigger

New product distribution milestone reached

Activates when a SKU achieves specified ACV distribution or store count in SPINS retail data.

Action

Fetch sales data for product hierarchy

Pull retail sales, velocity, and share metrics for specific brands, categories, or time periods.

Action

Query competitive performance by account

Retrieve competitor sales trends and market share by retail banner or channel from SPINS.

Action

Export custom market trend report

Generate structured datasets with category growth, pricing trends, and distribution metrics.

Workday
Triggers & Actions
Trigger

Headcount change in organization

Fires when employees are hired, terminated, or transferred within Workday supervisory orgs.

Trigger

Budget allocation updated

Triggers when finance teams adjust budget line items or cost center allocations in Workday.

Trigger

Compensation plan change processed

Activates when salary adjustments, bonus plans, or variable comp structures are modified.

Action

Create custom report entry

Write structured data into Workday custom reporting objects or financial dimensions.

Action

Update financial planning data

Push external metrics into Workday budget worksheets or forecast models.

Action

Add attachment to worker record

Store supporting documents or data snapshots in employee or position records.

SPINS
+
Workday

Ready to connect your stack?

Stop manually reconciling SPINS retail data with Workday financials. Redbird syncs CPG performance metrics directly into your enterprise planning workflows.

Get started → Book a demo