Redbird AI syncs retail sales data from SPINS directly into The Trade Desk for programmatic audience activation and campaign optimization. Stop exporting CSVs, manually building audience segments, and waiting days to connect retail performance to ad spend. Automate the entire flow from sales insight to media activation.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When SPINS data shows strong sales velocity in specific retailers or regions, Redbird automatically creates and activates matched audiences in The Trade Desk. Targeting stays current with retail trends without manual audience file uploads or DSP configuration.
Pull SPINS weekly sales, market share, and distribution metrics into The Trade Desk as custom data feeds. Media buyers automatically reallocate budgets toward products and regions showing retail momentum, connecting offline performance to digital spend.
Monitor SPINS TDPs (total distribution points) and retail penetration by market. When a new product hits critical mass in a region, Redbird auto-launches geo-targeted CTV and display campaigns in The Trade Desk to drive awareness and trial at shelf.
Pull impression, reach, and conversion event data from The Trade Desk and append it to SPINS sales records by market, retailer, and time period. CPG analytics teams can measure true media incrementality against retail scan data without separate attribution vendors.
Redbird monitors SPINS competitive market share trends by category and channel. When a competitor gains 5+ points in a key segment, it triggers alerts in The Trade Desk with recommended audience suppression or conquest targeting adjustments.
Merge SPINS retail velocity, ACV distribution, and dollar sales with The Trade Desk campaign spend, impressions, and frequency data. Automatically generate weekly performance dashboards showing cost-per-incremental-sale and ROAS by product line and market.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize SPINS and The Trade Desk with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands SPINS retail scan data structures and The Trade Desk's programmatic activation layers, so CPG brands can connect offline sales to digital media without custom integrations or data engineering.
Redbird natively parses SPINS hierarchies—products, categories, retailers, markets, time periods—and maps them to The Trade Desk's audience taxonomy, geo-targeting, and data marketplace structures. The platform automatically handles UPC-to-advertiser mapping, retailer-to-DMA translation, and sales velocity normalization for audience scoring. No manual field matching or transformation scripts required—Redbird knows how CPG scan data should activate programmatically.
faster than exporting SPINS data, transforming in Excel, and manually uploading audience files to DSPs
Redbird can pull from SPINS and The Trade Desk simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either SPINS or The Trade Desk.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from SPINS into The Trade Desk, or from The Trade Desk back into SPINS. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any retail sales event in SPINS or programmatic campaign action in The Trade Desk—Redbird handles the rest.
Fires when new SPINS syndicated data is available for your subscribed categories and markets.
Triggers when a SKU's sales per point of distribution crosses a defined benchmark in a specific region.
Activates when your brand's or competitors' share shifts by a set percentage period-over-period.
Pull filtered SPINS datasets by product, retailer, channel, or market for downstream use.
Compute ACV distribution, velocity indexes, share trends, or year-over-year growth from SPINS data.
Identify SKUs or retailers falling below sales, distribution, or velocity benchmarks for action.
Fires when a new programmatic campaign launches or crosses a defined budget milestone.
Triggers when a first-party or third-party audience in The Trade Desk grows or shrinks beyond set bounds.
Activates when yesterday's impression, spend, and conversion data is finalized in reporting.
Build new first-party audiences or refresh existing segments with external data feeds.
Programmatically shift spend allocation or activate/pause markets based on performance signals.
Extract spend, impressions, clicks, conversions, and attribution data for analysis or dashboards.
See how Redbird AI connects SPINS retail insights to The Trade Desk activation in minutes. Stop manually bridging offline sales and programmatic media—automate the entire CPG measurement and optimization workflow.