Automatically sync marketing spend data from Semrush campaigns into Xero expense tracking. Stop manually copying ad spend figures, reconciling marketing costs, and hunting down SEO tool subscriptions across spreadsheets.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Capture monthly Semrush subscription fees and paid search spend automatically as categorized expenses in Xero. Eliminate manual entry of recurring marketing tool costs and ensure accurate marketing budget tracking without finance team intervention.
Generate client invoices in Xero that reference specific Semrush campaigns, keyword rankings, and traffic metrics delivered. Perfect for agencies billing clients based on SEO performance deliverables and reporting work.
Automatically log PPC and paid advertising costs tracked in Semrush as billable expenses against specific client projects in Xero. Maintain accurate client profitability analysis and ensure all media spend is properly allocated and invoiced.
Monitor marketing spend in Semrush against budget categories set in Xero and trigger alerts when campaigns approach or exceed allocated amounts. Keep marketing and finance aligned on budget adherence without manual reconciliation meetings.
Automatically create performance reports that match Semrush organic traffic, keyword rankings, and campaign metrics against actual revenue and cash flow from Xero. Prove marketing impact with complete attribution from SEO effort to financial outcome.
Push client names, project codes, and cost center identifiers from Xero into Semrush campaign naming and tracking. Ensure consistent financial coding across marketing execution and accounting systems from campaign launch.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Semrush and Xero with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Semrush campaign structures and Xero's accounting taxonomy, so you can connect marketing performance to financial truth without custom code.
Redbird maps Semrush campaign hierarchies, keyword projects, and ad spend categories to Xero's chart of accounts, tracking categories, and project codes. The AI recognizes expense types across both platforms—from PPC spend and tool subscriptions to billable client costs and budget allocations. When Semrush campaign structures change or Xero adds new tracking categories, Redbird adapts automatically without breaking your workflows.
faster than exporting CSVs and manually categorizing marketing expenses
Redbird can pull from Semrush and Xero simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Semrush or Xero.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Semrush into Xero, or from Xero back into Semrush. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from campaign changes in Semrush or financial events in Xero—Redbird handles the context between systems.
Fires when campaign advertising costs in Semrush cross a defined spending limit for the period.
Triggers when a new SEO project, keyword tracking set, or paid campaign is established in Semrush.
Activates when Semrush processes monthly subscription billing or plan changes.
Apply Xero project codes or cost center identifiers to Semrush campaigns for unified expense tracking.
Adjust Semrush campaign spending limits based on available budget data from Xero.
Pull traffic data, ranking changes, and conversion metrics from Semrush for financial reporting workflows.
Fires when a new customer invoice is generated in Xero that may need marketing performance context.
Triggers when spending against a marketing budget category in Xero approaches or exceeds the allocated amount.
Activates when an uncategorized bank transaction or bill appears that matches marketing vendor patterns.
Log Semrush-tracked advertising or tool costs as properly categorized expenses in Xero's chart of accounts.
Include Semrush performance summaries as supporting documentation on client invoices in Xero.
Adjust Xero project costs with Semrush campaign spend to maintain accurate margin calculations.
Stop reconciling marketing spend across systems manually. Connect Semrush and Xero with Redbird and let AI keep your campaign costs and financial records in sync.