Automatically sync web analytics with financial data to understand revenue drivers, track campaign ROI in accounting terms, and stop manually matching digital behavior to transactions. Redbird bridges your analytics and accounting systems so finance teams see the full customer journey.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically match Adobe Analytics conversion events to Xero invoices and customers. Tag invoices with campaign attribution, traffic source, and customer journey touchpoints so finance teams can analyze revenue by marketing channel and calculate true customer acquisition costs.
Add Adobe Analytics segments and engagement scores to Xero customer profiles. Surface product interest signals, page views, and visit frequency alongside payment history so account managers understand customer health beyond just invoice status.
Automatically compile reports that show website sessions, conversion rates, and campaign performance alongside actual revenue, profit margins, and payment cycles from Xero. Calculate metrics like revenue per session, cost per acquisition vs. lifetime value, and channel profitability.
Monitor for discrepancies between Adobe Analytics e-commerce events and Xero invoice creation. Trigger alerts when conversion tracking shows completed purchases that haven't appeared in accounting records, helping catch revenue leakage and data integrity issues early.
Push invoice payment status, overdue flags, and customer credit standing from Xero back into Adobe Analytics as custom dimensions. Analyze web behavior differences between customers with outstanding invoices versus paid-in-full accounts to optimize collection strategies.
Automatically export Adobe Analytics campaign reports, attribution models, and conversion funnels alongside corresponding Xero financial data each quarter. Create permanent records that tie marketing spend and web performance to actual revenue outcomes for audit and strategic planning.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Adobe Analytics and Xero with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Adobe Analytics event schemas, custom variables, and segment logic alongside Xero's invoice structure, customer records, and chart of accounts — automatically mapping behavioral data to financial entities.
Redbird automatically maps Adobe Analytics eVars, props, and conversion events to Xero invoice line items, customer IDs, and tracking categories. Our AI understands how to match anonymous visitor sessions to known customers, align campaign attribution windows with payment cycles, and translate digital metrics into financial reporting dimensions. No need to manually define field mappings or write custom scripts to join behavioral data with accounting records.
faster than exporting Adobe Analytics to CSV, transforming data, and manually importing to Xero
Redbird can pull from Adobe Analytics and Xero simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or Xero.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Adobe Analytics into Xero, or from Xero back into Adobe Analytics. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any Adobe Analytics event or Xero transaction, then take action across both systems instantly.
Fires when Adobe Analytics tracks a completed purchase with transaction ID and revenue.
Triggers when a visitor enters or exits a defined audience segment based on behavior.
Activates when a conversion's attribution changes based on updated touchpoint analysis.
Pull current segment membership lists with behavioral attributes for specified audiences.
Update eVar or prop values for identified customers based on external data.
Retrieve conversion rates, drop-off points, and completion metrics for specific customer journeys.
Fires when a new invoice is drafted or sent to a customer in Xero.
Triggers when an invoice payment is recorded or bank transaction is reconciled.
Activates when an invoice passes its due date without payment.
Add new customer records or update existing contact information and custom fields.
Tag invoices or expenses with custom tracking categories for segmented reporting.
Pull profit and loss, balance sheet, or custom reports for specified date ranges.
Stop manually reconciling web analytics with financial data. Redbird connects Adobe Analytics and Xero so your team can analyze true marketing ROI and understand the complete customer journey from first visit to final payment.