Connect Semrush and
Wurl with AI

Redbird AI syncs SEO performance data with CTV content distribution analytics automatically. Stop manually correlating search trends with streaming audience behavior, exporting keyword data to inform content strategy, or building custom dashboards to track cross-platform performance.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enrich Wurl content metadata with Semrush keyword performance and search volume data

Automatically pull keyword rankings, search volume, and trend data from Semrush for content topics distributed through Wurl. Enrich streaming content metadata with SEO insights to inform programming decisions and content promotion strategies across CTV platforms.

Sync Wurl audience reach metrics into Semrush reporting for unified content performance tracking

Combine CTV viewership data from Wurl with organic search performance in Semrush to create comprehensive content ROI reports. Track how streaming audience engagement correlates with search visibility and keyword rankings for specific content properties.

Alert marketing teams when trending keywords align with available Wurl streaming content inventory

Monitor Semrush keyword trends and automatically flag opportunities when search interest spikes for topics matching existing streaming content in Wurl. Enable rapid content promotion and ad inventory optimization based on real-time search demand.

Generate automated reports correlating Semrush competitive insights with Wurl CTV ad performance

Build cross-platform intelligence reports showing how competitor SEO strategies align with CTV advertising trends. Analyze paid search spend patterns alongside streaming ad fill rates and revenue to optimize budget allocation across digital and streaming channels.

Sync Wurl content distribution events to trigger Semrush content tracking and monitoring

Automatically create content marketing projects in Semrush when new streaming channels or content series launch in Wurl. Track keyword rankings, backlinks, and organic visibility for each streaming property without manual setup.

Archive historical Semrush keyword data and Wurl audience metrics for long-term content strategy analysis

Preserve time-series data showing how search behavior and streaming consumption patterns evolve together. Build historical datasets connecting SEO trends with CTV audience growth to inform multi-year content investment decisions.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Semrush and Wurl with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands both Semrush's marketing analytics schema and Wurl's CTV distribution data model, enabling intelligent automation between search insights and streaming performance.

AI that speaks both SEO metrics and CTV analytics

Redbird's AI natively understands Semrush's keyword tracking, position data, search volume metrics, and competitor analysis structures alongside Wurl's content distribution events, ad insertion logs, platform reach data, and monetization reporting. The system automatically maps search performance indicators to streaming content properties, correlates keyword trends with audience engagement patterns, and transforms disparate data formats into unified intelligence without custom field mapping or complex ETL workflows.

Keyword ranking correlation
Content metadata enrichment
Cross-platform audience analysis
Search-to-streaming attribution
10×

faster than building custom pipelines between SEO analytics and CTV distribution platforms

No API documentation parsing, schema mapping, or data warehouse staging required

Auto-generated reports

Redbird can pull from Semrush and Wurl simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Semrush or Wurl.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Semrush into Wurl, or from Wurl back into Semrush. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any event in Semrush or Wurl and take action across your entire marketing and streaming technology stack.

Semrush
Triggers & Actions
Trigger

Keyword ranking change detected

Trigger when tracked keywords move up or down in search rankings beyond defined thresholds.

Trigger

New competitor backlink discovered

Fire when Semrush identifies new backlinks pointing to competitor domains or content.

Trigger

Content audit score updated

Activate when content performance scores or SEO health metrics change in Semrush projects.

Action

Create keyword tracking project

Automatically set up new keyword monitoring campaigns with specified terms and locations.

Action

Export competitor traffic analysis

Pull competitive intelligence reports including traffic estimates, top pages, and keyword overlaps.

Action

Update content optimization recommendations

Fetch current SEO recommendations and content gap analysis for specified URLs or topics.

Wurl
Triggers & Actions
Trigger

Content distributed to new CTV platform

Trigger when streaming content or channels go live on additional connected TV services.

Trigger

Ad fill rate threshold reached

Fire when streaming ad inventory fill rates cross specified performance benchmarks.

Trigger

Audience reach milestone achieved

Activate when streaming content reaches defined viewership or impression thresholds across platforms.

Action

Update content metadata tags

Modify streaming content attributes, categories, or custom fields in the Wurl content catalog.

Action

Retrieve platform performance metrics

Pull audience reach, engagement, and monetization data for specific content or ad campaigns.

Action

Sync content distribution status

Update content availability, platform sync status, and distribution state across CTV networks.

Semrush
+
Wurl

Ready to connect your stack?

Start syncing Semrush SEO insights with Wurl streaming analytics. Redbird AI handles the complexity of connecting digital marketing data with CTV distribution platforms, so your team can focus on content strategy instead of manual data reconciliation.

Get started → Book a demo