Automate the connection between your Amazon advertising campaigns and CTV streaming performance. Stop manually exporting campaign data, reconciling ad spend across platforms, and building spreadsheets to understand how Amazon Ads drive streaming behavior and conversions.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push Amazon Ads campaign data, product visibility metrics, and conversion events into Wurl's content performance system. Map ad-driven traffic to streaming content consumption patterns and measure how Sponsored Products campaigns influence CTV viewing behavior across streaming platforms.
Pull CTV audience segments, content engagement metrics, and streaming platform reach from Wurl into Amazon Ads targeting workflows. Build smarter Sponsored Brands campaigns based on which products resonate with viewers of specific streaming content categories.
Automatically aggregate Amazon Ads spend, ROAS, and sales attribution alongside Wurl's CTV ad insertion performance, fill rates, and streaming revenue. Create comprehensive cross-platform reports that show total advertising efficiency across e-commerce and streaming inventory without manual data merging.
Monitor for significant shifts in Wurl streaming metrics that correlate with Amazon Ads campaign launches or spend increases. Get notified when Sponsored Products promotions drive measurable changes in CTV content consumption, audience reach, or ad inventory demand across streaming platforms.
Use Wurl's CTV audience engagement scores, content completion rates, and platform-specific performance to inform Amazon Ads bid strategies. Automatically adjust Sponsored Products and Sponsored Brands spend allocation when streaming data reveals high-value audience segments or content categories.
Capture and store timestamped records combining Amazon Ads campaign structures, spend, and conversions with corresponding Wurl streaming performance, ad monetization, and audience data. Build a historical dataset for long-term attribution modeling between e-commerce advertising and CTV content strategy.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Amazon Ads and Wurl with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Amazon's advertising schemas and Wurl's CTV distribution data structures, so you can connect e-commerce campaigns with streaming performance without custom API work.
Redbird's AI natively understands Amazon Ads campaign types, SKU-level attribution, ACOS calculations, and bid adjustments alongside Wurl's content distribution pipelines, ad pod structures, fill rate optimization, and cross-platform reach metrics. It automatically maps product advertising events to streaming content performance, handles platform-specific identifiers, and reconciles time zones between campaign flights and content delivery windows. No need to build custom field mappings or write transformation logic for ad spend versus streaming revenue.
faster than building custom integrations between Amazon Ads APIs and Wurl data endpoints
Redbird can pull from Amazon Ads and Wurl simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amazon Ads or Wurl.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Amazon Ads into Wurl, or from Wurl back into Amazon Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any event in Amazon Ads or Wurl and automate what happens next across your advertising and streaming analytics stack.
Triggers when ACOS, ROAS, or conversion rate crosses defined thresholds for Sponsored Products or Sponsored Brands campaigns.
Triggers when daily or hourly ad spend deviates significantly from expected patterns across campaigns or product categories.
Triggers when a new Sponsored Products, Sponsored Brands, or Sponsored Display campaign goes live in Amazon Ads.
Adjusts daily budgets, keyword bids, or product targeting based on external performance signals or streaming audience data.
Automatically pauses campaigns or ad groups that fail to meet ACOS, ROAS, or conversion benchmarks over defined time windows.
Pulls detailed performance data including impressions, clicks, spend, sales, and attribution metrics for specified campaigns or SKUs.
Triggers when CTV ad inventory fill rate falls below defined thresholds across streaming channels or specific content categories.
Triggers when streaming content reaches viewership, completion rate, or platform distribution milestones across CTV services.
Triggers when specific content or streaming channels experience unusual increases in viewer engagement or watch time metrics.
Modifies content descriptors, ad insertion parameters, or monetization settings for streaming channels based on performance data.
Changes ad pod length, frequency, or targeting parameters for CTV content to optimize fill rates and viewer experience.
Pulls detailed audience reach, content consumption, ad revenue, and platform distribution data for specified channels or time periods.
See how Redbird connects Amazon Ads with Wurl and automates the workflows that currently take your team hours. Build attribution models that actually link e-commerce advertising to streaming outcomes.