Connect AppsFlyer and
Wurl with AI

Sync mobile app attribution data with your CTV content and ad platforms automatically. Stop manually exporting campaign audiences from AppsFlyer and uploading them to Wurl. Let Redbird AI connect your mobile acquisition insights to connected TV monetization in real time.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync high-value mobile app audiences to Wurl for CTV retargeting campaigns

When AppsFlyer identifies users with high LTV or specific in-app behaviors, automatically create matching CTV audience segments in Wurl. Enable cross-screen retargeting that connects mobile acquisition to connected TV monetization without manual audience exports.

Enrich AppsFlyer campaign data with CTV streaming performance and ad revenue metrics

Pull viewership data, ad fill rates, and revenue metrics from Wurl into AppsFlyer's attribution records. Connect mobile user acquisition costs with downstream CTV monetization to calculate true cross-platform ROAS and lifetime value.

Alert marketing teams when mobile campaign cohorts show strong CTV engagement

Monitor when users acquired through specific AppsFlyer campaigns engage with streaming content on Wurl. Trigger notifications when mobile-to-CTV conversion rates exceed thresholds, enabling teams to scale acquisition channels that drive streaming viewership.

Generate unified mobile and CTV performance reports across acquisition and monetization

Combine AppsFlyer's mobile attribution metrics with Wurl's CTV content and ad performance data. Automatically produce cross-platform reports showing how mobile app campaigns drive streaming engagement and advertising revenue across the entire user journey.

Sync CTV viewing behaviors back to AppsFlyer for enhanced mobile app personalization

When Wurl tracks content preferences and streaming behaviors on connected TV, push those insights to AppsFlyer user profiles. Enable mobile marketing teams to retarget users based on their CTV viewing habits and content affinities.

Automate fraud detection by cross-referencing mobile installs with actual CTV viewing activity

Compare AppsFlyer's mobile install attribution data against Wurl's authenticated streaming activity. Flag suspicious mobile acquisition patterns where attributed installs don't convert to verified CTV viewing, improving fraud detection across platforms.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize AppsFlyer and Wurl with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands both mobile attribution schemas and CTV streaming data structures, automatically mapping user identifiers, campaign metadata, and behavioral signals across platforms.

AI that understands mobile attribution and CTV streaming ecosystems

Redbird maps AppsFlyer's mobile install events, campaign parameters, in-app events, and cohort definitions to Wurl's audience segments, content performance metrics, and ad inventory structures. Our AI handles device ID resolution, cross-platform user matching, and attribution window alignment automatically. You define what mobile behaviors should trigger CTV audience updates or how streaming performance should enrich attribution data—Redbird handles schema translation, API pagination, and data consistency.

Device ID resolution
Attribution window mapping
Audience segment sync
Cross-platform matching
10×

faster than building custom scripts to sync AppsFlyer cohorts with Wurl audiences

No manual CSV exports, API credential management, or device ID mapping logic required

Auto-generated reports

Redbird can pull from AppsFlyer and Wurl simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either AppsFlyer or Wurl.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from AppsFlyer into Wurl, or from Wurl back into AppsFlyer. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any mobile attribution event in AppsFlyer or streaming activity in Wurl—Redbird connects them instantly.

AppsFlyer
Triggers & Actions
Trigger

New mobile app install attributed

Fires when AppsFlyer attributes a new app install to a specific campaign, channel, or ad network.

Trigger

User cohort meets LTV threshold

Triggers when a user segment reaches defined lifetime value or ROAS benchmarks in AppsFlyer.

Trigger

In-app event completed

Activates when users complete specific in-app behaviors like purchases, content views, or subscriptions tracked by AppsFlyer.

Action

Create or update user audience

Build or modify audience segments in AppsFlyer based on external data from other platforms.

Action

Send attribution postback

Push custom attribution or conversion events back to AppsFlyer for measurement and reporting.

Action

Update campaign metadata

Enrich AppsFlyer campaign records with additional performance metrics or external identifiers.

Wurl
Triggers & Actions
Trigger

CTV content viewing session starts

Fires when a user begins streaming content on any connected TV platform managed through Wurl.

Trigger

Ad impression delivered

Triggers when Wurl serves an advertisement on connected TV, capturing placement and viewer details.

Trigger

Content performance threshold met

Activates when streaming content reaches defined viewership, completion rate, or engagement benchmarks in Wurl.

Action

Create audience segment

Build new targetable audience groups in Wurl based on mobile attribution or behavioral data.

Action

Update user profile attributes

Enrich viewer profiles in Wurl with mobile app behaviors, acquisition sources, or engagement metrics.

Action

Tag content with campaign metadata

Associate streaming content or ad inventory in Wurl with mobile campaign identifiers for unified tracking.

AppsFlyer
+
Wurl

Ready to connect your stack?

Stop manually bridging mobile attribution and CTV streaming platforms. Connect AppsFlyer and Wurl with Redbird AI to unify acquisition insights and monetization data across screens.

Get started → Book a demo