Redbird AI syncs viewer behavior, ad performance, and streaming metrics between Adobe Analytics and Wurl automatically. Stop manually exporting CTV data, rebuilding audience segments, or reconciling streaming ad revenue across platforms.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push behavioral segments built in Adobe Analytics to Wurl for CTV ad targeting. Redbird maps audience attributes, viewing patterns, and conversion data to Wurl's ad insertion parameters. Teams get unified cross-platform targeting without manual segment translation.
Ingest CTV viewership, ad impressions, and completion rates from Wurl directly into Adobe Analytics custom events. Redbird normalizes streaming metrics to match your existing analytics schema. Media teams see web, app, and CTV behavior in one reporting suite.
Monitor Wurl inventory performance and trigger notifications when fill rates, CPMs, or viewability metrics fall outside thresholds. Redbird correlates streaming ad data with Adobe Analytics traffic patterns to identify audience or content issues. Teams respond to monetization problems in real-time.
Append CTV device type, streaming platform, and content consumption metadata from Wurl to Adobe Analytics user profiles. Redbird joins streaming session IDs with web analytics visitor records. Analysts build richer cross-device journey models without manual data joins.
Automatically match Wurl ad impressions with Adobe Analytics conversion events to calculate CTV campaign attribution. Redbird handles timestamp alignment, household-level matching, and multi-touch models. Media buyers get streaming attribution reports without custom ETL pipelines.
Continuously export detailed CTV viewing data, ad pod performance, and content metadata from Wurl into Adobe Analytics data feeds. Redbird structures streaming logs to match your warehouse schema and retention policies. Analytics teams maintain complete historical streaming records for trend analysis.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Adobe Analytics and Wurl with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Adobe Analytics event architectures and Wurl's streaming data models — mapping eVars, props, and segments to CTV audiences, ad pods, and content distributions automatically.
Redbird's AI interprets Adobe Analytics implementation schemas — custom events, conversion variables, processing rules, and segment definitions — and maps them to Wurl's CTV audience targeting, ad insertion APIs, and content distribution metadata. It handles identifier resolution between web visitor IDs and household-level streaming profiles, normalizes timestamp formats across live and on-demand content, and reconciles impression counting methodologies. Teams get accurate cross-platform analytics without building custom middleware or learning both APIs.
faster than building custom pipelines between analytics and CTV platforms
Redbird can pull from Adobe Analytics and Wurl simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or Wurl.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Adobe Analytics into Wurl, or from Wurl back into Adobe Analytics. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from streaming events in Wurl or behavioral signals in Adobe Analytics — Redbird handles the connections.
Fires when an Adobe Analytics audience segment reaches minimum viable size for CTV activation.
Triggers when specific success events or custom conversions are tracked in Adobe Analytics.
Activates when multi-touch attribution models recalculate channel credit distribution in Adobe Analytics.
Write streaming performance metrics from Wurl as custom events in Adobe Analytics implementation.
Append CTV viewers from Wurl campaigns to existing behavioral segments in Adobe Analytics.
Populate conversion variables or traffic properties with Wurl streaming context and ad metadata.
Fires when Wurl serves a CTV ad impression to a specific household or streaming device.
Triggers when a viewer begins watching content distributed through Wurl's CTV platform network.
Activates when ad inventory fill rates fall below configured thresholds in Wurl campaigns.
Modify CTV ad campaign targeting parameters in Wurl using Adobe Analytics segment criteria.
Set up new streaming content distribution configurations in Wurl based on web analytics performance.
Change ad load, frequency caps, or creative rotation in Wurl based on Adobe Analytics engagement signals.
Join media and analytics teams using Redbird AI to unify web analytics and CTV streaming data. Stop manually reconciling Adobe Analytics and Wurl — automate cross-platform measurement today.