Sync SAP financial data with Semrush marketing performance to automate campaign ROI reporting, budget tracking, and digital spend analysis. Stop manually exporting cost center data and matching it to marketing metrics in spreadsheets.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Push daily or monthly ad spend from Semrush campaigns directly into SAP cost centers and GL accounts. Eliminate manual reconciliation between marketing platforms and finance systems. Keep procurement and finance teams aligned on actual digital marketing expenditure.
Automatically append search volume, ranking positions, and organic traffic data from Semrush to product records in SAP. Give product managers visibility into digital demand alongside supply chain and inventory data. Drive better forecasting by combining search trends with production planning.
Pull revenue data from SAP by product line or business unit and match it with Semrush traffic, rankings, and conversion metrics. Automatically calculate cost-per-acquisition and ROAS across channels. Distribute executive dashboards without manual data wrangling.
Monitor campaign expenditure in Semrush against approved budgets stored in SAP cost centers. Trigger notifications to finance and marketing leads when spend approaches or exceeds planned amounts. Prevent budget overruns before month-end close.
Send completed sales orders, order values, and customer segments from SAP to Semrush for closed-loop attribution analysis. Connect bottom-funnel revenue to top-funnel keyword and content performance. Understand which SEO and paid strategies drive actual enterprise bookings.
Automatically store historical keyword rankings, backlink profiles, and advertising spend from Semrush in SAP document management or archival tables. Meet regulatory requirements for marketing spend documentation. Maintain long-term records aligned with financial reporting periods.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize SAP and Semrush with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands SAP's cost center hierarchies, GL account structures, and P&L reporting alongside Semrush's campaign metrics, keyword data, and traffic analytics — no custom mapping required.
Redbird's AI natively interprets SAP tables like COSP (cost center line items), BSEG (accounting documents), and VBAK (sales orders) alongside Semrush API structures for campaigns, projects, keywords, and domains. It automatically maps cost centers to campaign IDs, aligns GL accounts with ad spend categories, and joins revenue data with traffic sources. The system understands fiscal periods, currency conversions, and SAP organizational hierarchies while respecting Semrush's attribution windows and metric definitions.
faster than exporting SAP financials and manually matching to Semrush CSVs in Excel
Redbird can pull from SAP and Semrush simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either SAP or Semrush.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from SAP into Semrush, or from Semrush back into SAP. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from financial events in SAP or campaign changes in Semrush — Redbird handles the rest.
Fires when a budget allocation changes for marketing or digital cost centers in SAP.
Triggers when a new sales order or revenue transaction is recorded in SAP SD.
Activates when spend in designated marketing GL accounts crosses defined limits.
Post expense or accrual entries to specific SAP cost centers from external data.
Append custom fields or attributes to material master data in SAP MM.
Extract profit and loss data by business unit, region, or product line for reporting.
Fires when daily or monthly ad spend in a Semrush campaign surpasses set thresholds.
Triggers when tracked keywords fall below target positions or lose visibility.
Activates when Semrush identifies new referring domains or backlinks to your site.
Apply custom labels or notes to Semrush campaigns for ERP reconciliation.
Push external revenue or conversion data into Semrush projects for attribution.
Pull rankings, traffic, and keyword metrics for integration with financial systems.
Stop reconciling marketing spend and ERP data manually. Connect SAP and Semrush with Redbird AI to automate budget tracking, ROI reporting, and campaign financial analysis.