Redbird AI syncs digital analytics with your ERP system automatically. Stop manually exporting campaign data, reconciling revenue attribution in spreadsheets, or waiting on IT to build custom integrations between your marketing analytics and finance systems.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically flow attributed revenue from Adobe Analytics into the corresponding SAP cost centers and marketing budget line items. Finance teams get real-time marketing ROI without manual exports, while marketing proves campaign effectiveness with ERP-level precision.
Pull customer account values, payment terms, and purchase history from SAP into Adobe Analytics to build high-value segments. Target your most profitable customers based on actual ERP financials, not just behavioral data.
Create unified dashboards that marry Adobe Analytics traffic and conversion data with SAP revenue, margin, and cost data. Leadership gets complete digital-to-financial attribution without stitching together multiple exports.
Monitor campaign performance in Adobe Analytics and trigger alerts in SAP when marketing spend against specific cost centers exceeds budgets or when conversion rates drop below targets. Keep budget management proactive instead of reactive.
Capture complete digital interaction histories from Adobe Analytics and store them in SAP customer master records. Sales and account teams access full behavioral context directly in the ERP without switching systems.
Sync product catalog updates, price changes, and inventory status from SAP into Adobe Analytics product classifications automatically. Keep your analytics dimensions accurate as your ERP product master evolves.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Adobe Analytics and SAP with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Adobe Analytics event schemas, eVars, and attribution models alongside SAP's financial hierarchies, cost centers, and enterprise data structures.
Redbird maps Adobe Analytics conversion events, customer segments, and campaign tracking codes to SAP financial objects like cost centers, profit centers, and GL accounts. Our AI handles the complexity of matching behavioral metrics (visits, events, props, eVars) with transactional data (orders, invoices, customers) across both systems. No need to manually define field mappings or write transformation logic — Redbird learns your attribution models, dimension hierarchies, and financial structures to connect marketing performance with business results.
faster than exporting Adobe data, transforming in Excel, and uploading to SAP manually
Redbird can pull from Adobe Analytics and SAP simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or SAP.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Adobe Analytics into SAP, or from SAP back into Adobe Analytics. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from conversion events in Adobe Analytics or financial transactions in SAP — Redbird connects both systems in real time.
When a tracked conversion event fires with attribution data and campaign context.
When a visitor enters or exits a defined audience segment based on behavioral criteria.
When campaign metrics like conversion rate, revenue, or traffic cross defined benchmarks.
Retrieve complete journey history, event sequences, and engagement metrics for specific customers.
Generate multi-touch attribution analysis with conversion paths and channel contribution data.
Modify product dimension metadata, category assignments, or custom eVar values in bulk.
When a new order is entered in SAP with customer, product, and revenue details.
When an invoice is finalized and revenue is recognized in the general ledger.
When customer account records change, including status, segment, or hierarchy assignments.
Post marketing spend or attribution data to specific cost centers with campaign references.
Append digital engagement scores, segment flags, or behavioral data to customer master records.
Retrieve current product data including pricing, inventory status, and catalog hierarchy.
See how Redbird connects Adobe Analytics and SAP to give your teams unified visibility from digital engagement to financial performance — without custom development or manual data wrangling.