Automatically sync B2B intelligence and intent signals into your marketing journeys. Stop manually exporting contact lists, enriching records in spreadsheets, or chasing down account data to personalize campaigns.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically append company size, industry, tech stack, and revenue data to subscriber records in Marketing Cloud. Keep customer profiles complete without manual CSV uploads or data entry.
Launch personalized email sequences and multi-channel campaigns the moment ZoomInfo identifies intent surges or research activity. Route high-intent accounts into nurture tracks automatically based on signal strength and recency.
Push email opens, clicks, journey progression, and content engagement from Marketing Cloud into ZoomInfo. Give sales teams full visibility into marketing touchpoints before they reach out.
Automatically exclude competitors, partners, or disqualified companies identified in ZoomInfo from your Marketing Cloud sends. Keep campaigns focused on viable prospects without manual list scrubbing.
Get instant notifications when enterprise-tier prospects or strategic accounts from your ZoomInfo target lists engage with campaigns. Coordinate ABM plays between marketing and sales in real-time.
Write Marketing Cloud data extensions, audience segments, and behavioral personas back to ZoomInfo records. Ensure sales teams prospect with the same segmentation logic marketing uses for targeting.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Salesforce Marketing Cloud and ZoomInfo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Marketing Cloud's data extension schemas and ZoomInfo's contact and company record structures—no field mapping or API configuration required.
Redbird maps between Marketing Cloud subscriber attributes, journey data, and engagement metrics with ZoomInfo's contact records, intent topics, scoops, and technographic fields automatically. It understands how to match on email and domain, resolve duplicates across data extensions, and translate ZoomInfo's buying signals into Marketing Cloud journey decision splits. The AI handles date formatting, picklist values, and relationship hierarchies between contacts and accounts without manual configuration.
faster than building Marketing Cloud API integrations with ZoomInfo webhooks manually
Redbird can pull from Salesforce Marketing Cloud and ZoomInfo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Salesforce Marketing Cloud or ZoomInfo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Salesforce Marketing Cloud into ZoomInfo, or from ZoomInfo back into Salesforce Marketing Cloud. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Marketing Cloud or ZoomInfo—from intent surges to email clicks to new contact discoveries.
Trigger when a contact begins, completes, or leaves a specific Marketing Cloud journey.
Detect when a subscriber hits a defined level of opens, clicks, or conversions across campaigns.
Fire when subscriber attributes, segment assignments, or custom fields change in Marketing Cloud.
Insert or update contact records in Marketing Cloud data extensions with enriched data.
Add subscribers to running journeys at defined entry points based on external triggers.
Write firmographic, intent, or custom data fields to existing Marketing Cloud subscriber records.
Trigger when ZoomInfo identifies increased research activity or buying signals for tracked companies.
Fire when ZoomInfo adds verified contacts or accounts matching your saved search criteria.
Detect when a company installs new technology, changes employee count, or updates key attributes.
Organize engaged prospects from Marketing Cloud into ZoomInfo projects for sales team assignment.
Write Marketing Cloud engagement data, persona tags, or campaign history to ZoomInfo records.
Refresh ZoomInfo contact and company data with the most current firmographic and intent information.
Sync Salesforce Marketing Cloud with ZoomInfo in minutes. Let Redbird handle the data mapping, intent signal routing, and enrichment workflows so your team can focus on converting high-intent accounts.