Sync audiences, activate campaigns, and unify performance data between your marketing platform and DSP. Stop manually exporting segments, rebuilding audiences in multiple systems, and stitching together attribution reports across channels.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push segmented audiences from Marketing Cloud journeys and data extensions into The Trade Desk as targetable audiences. Keep programmatic campaigns aligned with email and mobile marketing segments without manual CSV exports or API work.
Flow impression, click, and conversion events from The Trade Desk back into Marketing Cloud to trigger email nurture sequences or suppress audiences. Create true cross-channel orchestration between paid media and owned channels.
Write back programmatic ad engagement metrics into Marketing Cloud contact records and data extensions. Build unified customer profiles that include display, video, and CTV touchpoints alongside email and mobile behavior.
Automatically aggregate email sends, opens, and conversions from Marketing Cloud with impressions, reach, and attributed conversions from The Trade Desk. Produce cross-channel reporting that shows true incrementality and attribution without manual data pulls.
Automatically exclude customers from programmatic acquisition campaigns based on Marketing Cloud journey status, purchase history, or engagement tier. Prevent wasted ad spend on existing customers and reduce frequency across channels.
Monitor conversion rates, CPAs, and engagement metrics from The Trade Desk against historical Marketing Cloud performance thresholds. Trigger notifications when programmatic campaigns underperform expected lift or attribution patterns shift.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Salesforce Marketing Cloud and The Trade Desk with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Marketing Cloud's data extension schemas and journey membership logic alongside The Trade Desk's audience taxonomy and conversion tracking structure.
Redbird learns how your data extensions, contact attributes, and sendable audiences in Marketing Cloud map to The Trade Desk's first-party data onboarding and audience segment structure. The platform automatically handles ID resolution between email addresses, mobile IDs, and programmatic device IDs. When schemas change or new journey segments are created, Redbird adapts mappings and keeps audiences in sync without manual reconfiguration.
faster audience activation than manual SFTP exports and Trade Desk UI uploads
Redbird can pull from Salesforce Marketing Cloud and The Trade Desk simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Salesforce Marketing Cloud or The Trade Desk.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Salesforce Marketing Cloud into The Trade Desk, or from The Trade Desk back into Salesforce Marketing Cloud. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Marketing Cloud or The Trade Desk — from journey entry to campaign completion.
Trigger when a contact enters a specific journey stage or completes a marketing automation path.
Fire when new records are added to a data extension or when specific attributes change.
Activate when email sends, opens, clicks, or conversions cross defined performance benchmarks.
Write new records or update existing contacts in Marketing Cloud data extensions with enriched attributes.
Modify contact journey status, pause paths, or inject custom attributes into running campaigns.
Build new segmented audiences or refresh existing Marketing Cloud segments based on external data.
Trigger when a Trade Desk campaign launches, pauses, or reaches completion status.
Fire when first-party audience segments grow, shrink, or match rates drop below thresholds.
Activate when Trade Desk tracks conversions, site visits, or custom attribution events from ad exposure.
Create new targetable audiences in The Trade Desk or refresh existing segments with updated contact lists.
Modify Trade Desk campaign spend allocations, bid multipliers, or pacing settings based on performance signals.
Build exclusion audiences in The Trade Desk to prevent ad delivery to specific segments or lifecycle stages.
See how Redbird AI syncs Marketing Cloud audiences with The Trade Desk campaigns and unifies performance data across your marketing and advertising platforms.