Sync social performance data into your marketing campaigns automatically. Stop manually exporting engagement metrics, copying audience insights into spreadsheets, or reconciling social ROI across disconnected platforms.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull social engagement scores, sentiment data, and audience interactions from Sprout Social into Marketing Cloud contact records. Use social behavior to trigger personalized email journeys and segment audiences based on their social activity and brand affinity.
When Marketing Cloud builds a high-value segment or campaign audience, automatically create corresponding social publishing schedules and content variations in Sprout Social. Ensure social messaging aligns with email, mobile, and paid campaigns targeting the same customer groups.
Merge Marketing Cloud journey performance data with Sprout Social engagement analytics into comprehensive multi-channel reports. Automatically calculate cross-channel attribution, compare email vs social conversion rates, and surface insights about which combinations drive the best outcomes.
Continuously update Marketing Cloud customer profiles with social follower status, mention frequency, sentiment scores, and engagement history from Sprout Social. Build richer customer 360 views that include social behavior alongside purchase history and email engagement.
Monitor when VIP customers, high-lifetime-value contacts, or key account stakeholders comment, mention, or engage with brand content in Sprout Social. Route alerts to account teams or trigger personalized outreach campaigns in Marketing Cloud based on social interactions.
Push Sprout Social campaign results, content performance, and conversion tracking data into Marketing Cloud data extensions on a scheduled basis. Enable marketers to build unified attribution models, calculate social-influenced revenue, and include social metrics in executive dashboards without manual exports.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Salesforce Marketing Cloud and Sprout Social with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Marketing Cloud's journey builder architecture and Sprout Social's engagement data model, so you can sync customer profiles, campaign metrics, and social insights without custom middleware.
Redbird maps Marketing Cloud contact attributes, journey events, and campaign sends to Sprout Social profiles, engagement metrics, and publishing schedules automatically. It understands data extensions vs contacts, social engagement types vs email opens, and how to reconcile customer identities across platforms. The AI handles schema differences, field mapping, and data type conversions so you don't need developers to maintain the integration.
faster than building custom API integrations between Marketing Cloud and Sprout Social
Redbird can pull from Salesforce Marketing Cloud and Sprout Social simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Salesforce Marketing Cloud or Sprout Social.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Salesforce Marketing Cloud into Sprout Social, or from Sprout Social back into Salesforce Marketing Cloud. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any Marketing Cloud journey event or Sprout Social engagement activity, then take action in either platform.
Trigger when a contact enters a specific Marketing Cloud journey or campaign.
Trigger on email sends, opens, clicks, or bounces for specific campaigns or templates.
Trigger when contacts are added to or removed from key audience segments or data extensions.
Write social engagement data, sentiment scores, or follower status back to Marketing Cloud contact records.
Append socially engaged contacts or high-engagement audiences to specific data extensions for targeting.
Inject contacts into Marketing Cloud journeys based on social engagement thresholds or campaign activity.
Trigger when a user comments, mentions, shares, or likes brand content across connected social networks.
Trigger when a direct message or comment reply is received in Sprout Social's inbox.
Trigger when scheduled social content is published or a campaign goes live across platforms.
Queue social content in Sprout Social aligned with Marketing Cloud campaign timing and audience segments.
Apply tags to social profiles or conversations based on Marketing Cloud journey stages or customer attributes.
Append Marketing Cloud campaign history, lifecycle stage, or customer value notes to social profiles for context.
Sync Salesforce Marketing Cloud and Sprout Social in minutes. Stop reconciling social and email performance manually, and start building unified customer views that include every touchpoint.