Sync audiences between email campaigns and social channels automatically. Stop manually exporting engagement data, reconciling campaign performance across systems, or coordinating multi-channel launches through spreadsheets and Slack threads.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When subscribers engage with Marketing Cloud journey emails, automatically create and update matching audience segments in Sprinklr for coordinated social advertising. Keep social targeting current without manual exports or daily segment reconciliation.
Flow Sprinklr social interactions, sentiment scores, and engagement metrics into Marketing Cloud subscriber profiles. Trigger email journeys based on social behavior and build unified customer views across channels.
Pull Marketing Cloud email metrics alongside Sprinklr social performance into unified campaign reports. Compare reach, engagement, and conversion across email, social, and paid channels without stitching together separate dashboards.
Monitor Sprinklr conversation volume and sentiment for audiences currently in active Marketing Cloud journeys. Notify campaign managers when social chatter increases so they can adjust messaging or timing in real-time.
When launching multi-channel campaigns, automatically replicate campaign names, tags, UTM parameters, and brand guidelines from Marketing Cloud into Sprinklr. Ensure consistent tracking and messaging without duplicate manual setup.
When customer service conversations in Sprinklr reach certain sentiment thresholds or contain specific keywords, automatically enroll contacts in targeted Marketing Cloud email journeys. Turn service moments into retention opportunities.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Salesforce Marketing Cloud and Sprinklr with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Marketing Cloud's journey builder data extensions and subscriber attributes alongside Sprinklr's audience segments, profile taxonomies, and engagement schemas.
Redbird's AI recognizes how Marketing Cloud contact keys, data extensions, and journey membership map to Sprinklr profile attributes, custom audience definitions, and engagement events. It handles subscriber status logic, consent preferences, and audience inclusion rules without manual field mapping. The system understands multi-channel campaign structures in both platforms and maintains data consistency across email sends, social publishing calendars, and customer service interactions.
faster than exporting CSV files from Marketing Cloud and uploading to Sprinklr audiences
Redbird can pull from Salesforce Marketing Cloud and Sprinklr simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Salesforce Marketing Cloud or Sprinklr.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Salesforce Marketing Cloud into Sprinklr, or from Sprinklr back into Salesforce Marketing Cloud. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any campaign event, audience change, or engagement milestone in either Marketing Cloud or Sprinklr.
Trigger when subscribers start, complete, or exit specific Marketing Cloud journey builder paths.
Detect when contacts hit specific open, click, or conversion benchmarks across campaigns.
Fire when new records are added or existing subscriber attributes change in target data extensions.
Write new data to Marketing Cloud subscriber records or data extension fields.
Enroll subscribers into specific journey builder campaigns based on external triggers.
Build or refresh Marketing Cloud segmentation filters and audience definitions programmatically.
Trigger when users comment, share, react, or engage with brand content across monitored channels.
Detect when brand mentions or conversation sentiment shifts beyond configured positive or negative levels.
Fire when new customer service conversations are initiated through social or messaging channels.
Build custom Sprinklr audience segments with specific inclusion rules and profile criteria.
Enrich Sprinklr customer profiles with external data points or engagement history from other systems.
Apply taxonomy labels, campaign identifiers, or metadata to social posts and publishing calendars.
Sync Salesforce Marketing Cloud with Sprinklr and unify your email and social operations. Build automations that keep audience data, campaign performance, and customer insights flowing across platforms.