Automatically sync retail sales data into your marketing campaigns and customer segments. Stop manually exporting SPINS reports to update audience targeting, or copying campaign performance into retail analysis spreadsheets.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically enrich Marketing Cloud audiences with SPINS retail sales data by household or geography. Trigger personalized campaigns based on actual purchase patterns in natural and specialty channels. Keep customer profiles synchronized with real-time retail performance metrics.
Monitor SPINS velocity metrics and automatically launch Marketing Cloud journeys when sales acceleration or deceleration is detected. Send targeted messaging to zip codes near underperforming stores. Activate promotional campaigns based on distribution gains or losses.
Push Marketing Cloud email opens, clicks, and conversions into SPINS analytics to measure marketing impact on retail sales. Correlate campaign performance with velocity changes at the account level. Build closed-loop attribution models connecting digital engagement to in-store purchases.
Monitor SPINS new product performance metrics and automatically notify Marketing Cloud teams when velocity falls below targets. Trigger immediate remarketing campaigns to boost awareness. Send Slack alerts with specific account-level distribution and sales data.
Automatically create and update Marketing Cloud data extensions when SPINS shows market share changes in specific categories. Target competitors' customers in growing categories. Suppress messaging in geographies where your brand is already dominant.
Combine Marketing Cloud journey metrics with SPINS retail sales data to calculate marketing ROI by retailer. Automatically generate weekly reports showing campaign impact on velocity and distribution. Track how email and mobile engagement correlates with basket penetration in natural channels.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Salesforce Marketing Cloud and SPINS with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Marketing Cloud's journey orchestration data and SPINS' retail performance schemas, so you can automate workflows between marketing activation and CPG analytics without custom development.
Redbird's AI automatically maps Marketing Cloud subscriber attributes, journey events, and engagement metrics to SPINS product hierarchies, velocity metrics, and household purchase data. It understands how to join email domains to SPINS geography, match campaign timing to scan periods, and reconcile Marketing Cloud data extensions with SPINS custom attributes. No need to manually define field mappings between marketing clouds and CPG retail datasets.
faster than exporting SPINS CSVs and manually uploading to Marketing Cloud data extensions
Redbird can pull from Salesforce Marketing Cloud and SPINS simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Salesforce Marketing Cloud or SPINS.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Salesforce Marketing Cloud into SPINS, or from SPINS back into Salesforce Marketing Cloud. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any marketing event in Salesforce Marketing Cloud or any retail performance change in SPINS.
Fires when a subscriber enters a specific journey step or receives a triggered email.
Triggers on opens, clicks, bounces, or unsubscribes for specific campaigns or journeys.
Fires when a data extension field changes, like lifecycle stage or purchase intent score.
Add new subscribers or update existing attributes in target data extensions with retail data.
Inject contacts into specific journey entry points based on SPINS performance triggers.
Enrich unified customer profiles with retail purchase behavior and category preferences.
Fires when retail sales velocity increases or decreases beyond defined thresholds for specific products.
Triggers when your brand's category share shifts significantly in natural or specialty channels.
Fires when products gain or lose placement in SPINS-tracked retail accounts.
Write Marketing Cloud campaign performance data into SPINS for unified retail attribution analysis.
Push campaign launch dates or promotional periods into SPINS for contextualized performance reporting.
Generate point-in-time SPINS reports tagged with Marketing Cloud campaign identifiers for correlation analysis.
Join CPG marketing teams using Redbird to automatically sync retail performance data with customer engagement platforms. Connect Salesforce Marketing Cloud and SPINS in minutes, not sprints.